You will be surprised to know that about 2.14 billion people worldwide shop online. That’s a significant figure, right? People love shopping in the comfort of their homes rather than visiting physical stores. From flexible payment options to home delivery, high convenience, and a huge variety, there are many reasons to shop online. Over the last few years, the eCommerce industry is growing at a rapid speed. Two of the major eCommerce platforms that are popular worldwide are Flipkart & Amazon. Whether you want to buy gadgets, clothes, or accessories, both these eCommerce outlets cater to most of the shopping needs of the customers. But which is the better option between the two? Amazon vs Flipkart: which is better in India? Well, before we dive deeper and discussed a detailed comparison between the eCommerce giants, let’s know each in detail.
An Overview Of Amazon
Established in 1994, Amazon is an American multinational eCommerce company founded by Jeff Bezos—one of the wealthiest personalities on the planet. The company also deals with cloud computing, artificial intelligence, online advertising, and digital streaming. The company is famous worldwide, especially in India, and stocks millions of items at the most competitive price point. It was in the year 2013 when Amazon launched its online marketplace in India.
The popularity of Amazon in India is incredible. In fact, the words “Amazon” and “online shopping” are often used interchangeably. From great customer service to top-quality products and affordable prices, there are many reasons to choose Amazon India as your online shopping destination.
An Overview Of Flipkart
Headquartered in Bangalore, Flipkart is India’s top, largest and fastest-growing eCommerce company founded in 2007 by multiple creative minds. Being an Indian firm, Flipkart operates mainly in India.
Over the last few years, Flipkart has experienced massive growth and popularity in the eCommerce industry. However, since 2013 when Amazon entered the Indian market, Flipkart has been facing a tough rivalry from its competitor in terms of popularity, sales, and service.
There are many factors that distinguish Flipkart and Amazon. Keep reading the blog to know a detailed comparison between Amazon VS Flipkart: India’s two largest eCommerce marketplaces.
A Detailed Comparison Between Amazon VS Flipkart
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Products Variety
There is no dearth of product collections when it comes to both of these eCommerce platforms. Both Amazon and Flipkart stocks a comprehensive range of products collection ranging from electronics to clothes, shoes, accessories, home decor, health, and beauty to name a few. You name it and they have got it. Users can select from a wide range of products available at the best prices.
However, Flipkart may have an upper hand over Amazon due to its longevity. We can say that both Amazon and Flipkart are on the same level in product variety.
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Revenue
Both Amazon and Flipkart are the best online marketplaces in India and have always been neck and neck. But when it comes to comparing Amazon VS Flipkart on the basis of revenue, there exists a huge difference between the figures.
In the fiscal year ending March 2022, the operating revenue of Indian Amazon Seller Services was more than Rs 21,000 crore. In fact, Amazon’s marketplace business in India increased 32.5% to Rs 21,462 crore in FY22, losses shrink by 23%. The main source of revenue was rendering marketplace services contributing 87% of the total collection.
On the other side, Flipkart’s marketplace business in India FY22 revenue was at Rs 51,176 cr, losses widens by 39%.
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User Interface
Both Flipkart and Amazon have user-friendly interfaces. It is easy to place an order on both marketplaces.
However, it is far easier to order, check out, and make a payment on Flipkart than on Amazon. On the other side, Amazon has a simple, more practical, and more user-friendly interface. Moreover, Amazon has a fast loading speed and is lighter as compared to Flipkart.
Furthermore, the inviting and clutter-free user interface makes the shopping experience more enjoyable and wonderful for online shoppers on Amazon. There are more product results on a single page which isn’t the case with Flipkart.
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Flipkart VS Amazon Market Share
India’s largest eCommerce giants: Amazon India and Walmart-owned Flipkart have always locked horns in a cut-throat competition for dominance in the country. And there is nothing better than Big Indian festive season to decide: Amazon vs Flipkart: which is better in India?
As per the reports, the Flipkart firms: Myntra and Flipkart enjoyed 62% of the market share during the festive sales of 2021.
On the other hand, Amazon India reached 32% in 2021 from 25% in 2020.
Frequently Asked Questions
Let’s discuss answers to the most frequently asked questions about Amazon and Flipkart
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Are Amazon and Flipkart The Same Company?
Though both Amazon and Flipkart are famous and the largest online marketplaces, they are not the same company. Amazon and Flipkart are two different eCommerce platforms. Flipkart was established in 2007 and was acquired by Walmart in 2018. On the other side, Amazon entered India in 2013.
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Which Is Bigger: Flipkart or Amazon India?
As per a source, Flipkart holds a 40% market share in India, while Amazon holds a 31% market share. This clearly indicates that Flipkart has a competitive edge over Amazon.
Let’s Wrap Up
Both Flipkart and Amazon are trusted online shopping platforms. Amazon offers exceptional customer service while Flipkart supports Indian brands.
It is very difficult to conclude which online marketplace between Amazon VS Flipkart is dominating the eCommerce world. Both have their own features, and stats, and are loved by people from all walks of life.
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