Social media has affected our lives in multiple ways. It has completely changed how we engage with friends and family. It has become so pervasive that whatever we do is directly or indirectly connected with social media. We start our normal day by looking for updates on Facebook and Whatsapp. We open Instagram and Twitter to see how many likes or comments our last post got.
Our shopping habits are also controlled by what is currently fashionable on social media channels. Our addiction to social media has given rise to tools like Influencer marketing and PPC advertising services. Now brands plan to hire the top Influence marketing agency in India instead of some famous model to promote their products.
With social media marketing tools’ increasing popularity, traditional advertising is losing its charm. People are now gradually shifting to digital tools for brand promotion. You will see fewer advertisements in the newspaper and magazines than earlier. Similarly, the number of television commercials during prime time has also decreased. It has created many opportunities for Influencer marketing agencies, and in the last few years, their numbers have also increased.
Influencer Marketing is Effective
One of the most popular keywords on Google is – Top Influencer Marketing Agency in India. It shows the popularity of such tools among people. Now most top companies keep provisions for such services and allocate budget for them. They know that way of advertising has changed, and if they want to remain relevant to users, they will have to use such services to engage them. Since people spend a lot of time on social channels, it’s logical for brands to reach them through the same medium.
You may have noticed that now popular social media networking sites like Facebook, Instagram, Snapchat, and Twitter are frequently used for promoting the marketing of lifestyle, fashion, cosmetics, and wellness products. Till a few years ago, these platforms were only used for sending pictures and messages among friends and family members, but now they are increasingly used for social media marketing.
One of the most common sights you will discover nowadays is that people are glued to their favorite social media channels. Therefore, brands have also decided to include social media in their marketing strategies to promote their products and services.
What Strategy is adopted by a top Influencer Marketing Agency in India?
The top Influencer marketing Agency in India always hires the most effective celebrities and influencers to help businesses endorse their products among their target audience. Such social media influencers have thousands of followers on networking sites like Instagram, Twitter, and Facebook. They also use the leading online content creators to target consumers and motivate them to purchase products of a specific brand.
How do I measure the success of my influencer marketing campaign?
For measuring the success of your influencer marketing campaign, you should be creative with how you evaluate your campaign’s achievements. You can try the following ways to evaluate your influencer campaign’s success.
Use Affiliate links
Take help from affiliate links to measure success. Using tools like Amazon Associates, you can create a URL with a unique code to help you find a person’s ID or username. If the user clicks on the advertisement and visits the business’s site to purchase, they will receive a commission. Affiliate links are the ideal way to track purchases and click uniquely, and you can easily see the analytics specific to each influencer.
Track impressions
Analyze impressions to discover how many users have viewed a particular content. Impressions
give you an idea about how many people may have seen your influencer campaign. It gives you information about the potential audience the influencer reached.
Track Engagement
Likes, shares, comments, and retweets are different forms of engagement. These are available in the public domain and can effectively determine the level of engagement an influencer’s posts have with their followers.
Set Goals
Make a solid plan for what you wish to achieve with your social media influencer campaign. Ideally, your goals should be quantifiable to allow you to measure against them.
What do you get with PPC Advertising Services?
PPC advertising services use multiple tools to promote a brand. Some of them are mentioned here:
Search Ads
A PPC Company provides search advertisements to rank higher on leading search engines like Google, Bing, and Yahoo. They put advertisements on top-performing web pages to attract higher traffic. Such ads help your business move higher on SERPs creating better brand awareness and recognition for the company.
Display Ads
PPC advertising services use interesting logos and graphic designs to create powerful advertisements with images, texts, and banners. They engage with your potential customers on social media channels like Instagram and Facebook through specific display ads services. Usually, every image includes appropriate descriptions and high-performing keywords. Display ads create a lasting impact on consumers that increases interest in your products and services.
Remarketing
The PPC Company can offer remarketing services to help generate the recall action in your customers. It will allow you to engage potential consumers who failed to do it the first time. PPC companies usually achieve it with strong remarketing strategies. Many customers may be interested but still need to purchase your products. The best PPC Company in Delhi can easily reignite their interest and tempt them to buy products they may have left on their wish lists.
Product listing ads
Such companies also offer product listing ads services to help you generate more potential leads, which gives you, assured sales. You can showcase all your services, products, pictures, price information, or other important information.
Google Shopping Ads
Google shopping ads of PPC Company can increase the visibility of your business. They create digital marketing campaigns to enhance brand awareness and introduce powerful keywords that catch the attention of your potential buyers. It helps your revenue to shoot up with the relevant Google shopping ads that PPC Company keeps posting.
