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personal brand
By REBECCA BROWN 366 views
BUSINESS

Build Your Personal Brand Into Marketing Materials

Each and every item that your target audience interacts with carries your personal brand identity. It unifies your brand’s fonts, colors, and images under a single visual identity. Your brand’s promise of value should be reinforced in every item. To create a cohesive set of materials, you want to apply your brand’s look to everything you do.

Logo, fonts, colors, images…  you need to think about each of these in relation to your business cards, brochures, and website. Consistency in the look of your visual identity items is important, so keep that in mind as you apply them to various projects.

Create a Business Card

Women exchanging business cards

When you hand out your business card, you’re creating a lasting impression of who you are and what you believe in. In meetings and as reminders of conversations, it’s great to exchange business cards. Your unique personality is conveyed through your card’s written and visual message if it is done correctly.

Your business card should have answers to the following questions:

  • What is your name?
  • What do you do?
  • For whom are you doing it?
  • What distinguishes you from the competition?
  • Is it obvious how to get in touch with you?

Your business card may be the only visual representation of you that your target audience sees. Your card serves only one purpose: to draw the attention of those who receive it. It helps you stand out and be remembered by a stranger you met for the first time.

You should ask yourself the following questions when designing your business card:

  • Would someone be drawn in by its aesthetics?
  • Does it resonate with your intended audience?
  • Is it conveying the message you want it to bring to your audience?
  • Do you appear to be a well-respected businessman who takes his work seriously?

Create Stationery

Most businesses’ primary means of establishing their brand identity is through the use of letterhead and envelope printing. If you’re serious about building your personal brand, you’ll want stationery that reflects your style. So that the recipient receives the unique personal brand message you’ve crafted, be sure to use your brand colors and logo in all of your correspondence.

It is critical that all of your written correspondence is properly branded. Consider having the same designer who created your brand’s website and/or logo design your company’s stationery.

To save money, you can design your own stationery at a site like Vistaprint, where you can use your logo and the colors you prefer.

Design Brochures

A significant portion of marketing has gone online in the last few years. The best way to reach your target market, however, is to use print materials as well. Brochures serve two purposes: they let potential customers get to know your brand while also building their trust in you. A brochure provides you with yet another opportunity to establish a relationship with your target audience. You want your brochure to build relationships, not close sales.

Consider the following advice when putting together a personal brochure:

  • Your promise of value must be highlighted. If you want people to know who you are, make sure that your personal brand reflects your emotional attributes. Give the reader a sense of familiarity with your life story.
  • Tell us your story… What stories do you have to tell that makes you stand out? Avoid sounding boastful by speaking in the third person.
  • Make excellent use of the design elements at your disposal. Make sure your cover catches the reader’s attention and entices them to read on to learn more about you.
  • Play around with a different dimension. Brochures that are square are more likely to be picked up and read than those that are rectangular because they resemble invitations.
  • Invest in the best. Print your brochure in full color and on high-quality paper to save money.
  • Make sure to include a QR code that leads to your website as well as your social handles.

Print Out Postcards

It’s possible that you’d prefer to use postcards that coordinate with your brochure. Create a cover, but leave a space blank for text and images on the reverse side of the book. Printing timely notices is made easier with a blank back side. Bulk printing rates can be taken advantage of with this strategy.

Use the same high-quality, heavy-stock paper you used for your brochure. Make a large number of postcards that can be used for a variety of purposes. Use action-oriented language in your messages. Additionally, postcards are an excellent way to send handwritten notes to clients.

Personal postcards printed with your personal brand identity system (logo, font(s), color(s), and perhaps image) can help you reinforce your brand even if you’re not in business for yourself.

Prepare PowerPoint Slides

A custom design may be the only way to bring your logo, fonts, and colors into all of your presentations. Your logo and color scheme will appear on every slide, regardless of the subject matter, if you choose to customize your PowerPoint slides in this way.

To use in your presentations, you can have a PowerPoint template created for you by the same designer who created your logo for a small additional fee. In this way, you’ll appear more polished and professional. If you use pre-made slides to present, it gives the impression that you’re a skilled communicator.

Rebecca Brown
Author
REBECCA BROWN

I’m Rebecca, a translator, an avid traveler, and a bookworm. My job has given me the amazing opportunity to travel to dozens of countries around the world, and writing gives me a chance to try to showcase some of them.