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By JOE MAILLET 1,634 views

What are the Most Effective Marketing Strategies for Wholesale Business?

A wholesale marketing strategy is the essence of your wholesale business. It is one of the most significant elements to develop your business for the coming years. In this blog, we are going to discuss a few effective yet economical marketing strategies. With the help of these techniques, you can successfully market your business.

Rules to Remember

Before we proceed, let’s discuss some basic rules to remember when using these marketing tactics.

  • Only Use the Right Tools

Many businesses misinterpret marketing tools. They try to use different techniques at the same time. This costs them money and puts them in a confusing situation. You do not need to use all of them. Only use the ones suitable for your wholesale business.

  • Pay Attention to Three Aspects

Besides working on each aspect of your wholesale business, focus on:

  1. New Customers
  2. Orders
  3. Increase sales
  • Be Precise

You do not need a 6 pages marketing plan. The best marketing plan covers a page only. Do not complicate things for yourself. You are a wholesaler and your connectivity with retailers is your primary goal. Avoid getting sidelined by other glittery stuff.

Let’s Explore Various Marketing Strategies

Remember, wholesale marketing is to promote your product and contact retailers. Keep your marketing procedure simple and accessible.

  • Write Down 100 Retail Business Information

You might find it strange, but this is one of the most effective marketing strategies. These 100 retail businesses are your potential customers. Looking for their information will help you find out about their requirements.

If they are using the services of any other wholesaler, you can check their business relations. By assessing the delivery time, quality, and pricing, you can offer them a better deal.

This information is the best source for cold calling and emails. Now you can contact your potential prospects with all the details in your hands.

  • Offer Something More Than a Discount

In B2B, incentives and special offers are an effective way to attract customers. You can offer a special price on a certain sale.

If someone is buying 500 units, you can give them 10-20 units free or charge them only for 480 units. With tag lines ‘’ Buy 500 get 20 free’’ or ‘’Buy 500 and pay for 480’’ you can lure many customers.

You can also offer some incentives for referrals. This way your customers will help you get new customers.

Offering a special gift or price on a second sale is another marketing strategy that works for many businesses.

  • Free Samples

Many wholesale businesses send samples to their potential customers. These free samples help customers evaluate the quality and material of the product. Each sample comes at a cost so try to send them only to the businesses that are likely to buy.  Don’t waste your resources.

Use an authentic courier service to ensure a good delivery experience. Once they receive the sample, give them a call, and enquire about their experience.

  • Offer Dropshipping

Dropshipping is an online delivery model used by retailers. In this process, they do not keep the inventory in the warehouse. They assign a wholesale supplier to ship the ordered items directly to the consumer. This saves them time and money.

As a wholesale supplier, you can offer drop shipping services to retailers.

Or you can try to sign-up on platforms that offer drop shipping. These platforms connect retailers and wholesalers.

  • Ensure your Presence on Digital Wholesale Platforms

In this digital age, the online wholesale platform serves as a marketing tool. Many online wholesale markets offer their own platform to showcase your products. You can contact hundreds of other businesses directly.

This is the easiest way to market a business. These platforms allow you to use their existing audience for business purposes. Register your business and build new relationships.


Wholesale business is a developing industry with a lot of opportunities. You can market and promote your business by using the aforementioned techniques.

If you have any other marketing strategy to boost your wholesale business, you are welcome to share. Good luck and stay safe.

Joe Maillet

Joe Maillet is an avid reader and a writer by heart. He is an author, freelance writer and a contributor writer, who write articles and blogs for various leading online media publications and for CEO and entrepreneurs from across the world. He keeps himself updated with the latest marketing trends and always recognized in the industry for providing solutions to B2B and B2C businesses.