Ever wondered what makes a coffee brand not just good, but great? Let’s talk about Sleepy Owl Coffee, a brand that has been stirring up the Indian coffee scene since 2016.
Sleepy Owl was established by Ajai Thandi, Arman Sood, and Ashwajeet Singh with the goal of offering a unique take on the conventional coffee experience.
The company is dedicated to maintaining high standards of quality and exclusively uses 100% Arabica Coffee, which is grown above 5300ft in the southern region of India and directly sourced from farms.
Their unique approach to coffee involves cold brewing – a process where ground coffee beans are steeped in room temperature water for over 12 hours. This method not only preserves the beans’ robust flavor but also makes the coffee less acidic and more enjoyable.
Sleepy Owl Coffee isn’t just about the brew; it’s about creating moments. Whether it’s the smooth taste of their cold brew or the rich aroma of their hot brew bags, every product is designed to deliver a delightful experience.
So, are you ready to sip on something extraordinary? Join the Sleepy Owl flock and discover why this brand is the talk of the town!
A Taste of Innovation: Sleepy Owl’s Coffee Range
Sleepy Owl Coffee has revolutionized the Indian coffee market with its innovative products and services. Let’s delve into what makes their offerings stand out.
Cold Brew Coffee
The Cold Brew is Sleepy Owl’s signature product. It’s brewed slowly over time, not heat, which results in a smooth, rich flavor without the bitterness or acidity often found in traditional coffee. It’s perfect for those hot Indian summers or as a refreshing pick-me-up any time of the day.
Hot Brew Bags
For those who prefer their coffee hot, Sleepy Owl’s Hot Brew Bags are a game-changer. These bags provide a convenient and fast solution for enjoying a high-quality cup of coffee without the need for any equipment. They can be prepared in just five minutes.
Instant Coffee
In a rushSleepy Owl’s Instant Coffee range is your best friend. Made from 100% Arabica beans, it promises a delicious cup of coffee in seconds. Whether you prefer the classic taste or a hint of French Vanilla or Hazelnut, there’s something for everyone.
Merchandise
Sleepy Owl also offers a range of merchandise to enhance your coffee experience. From stylish mugs to travel-friendly cups, they’ve got you covered.
Sustainability
Sleepy Owl is committed to sustainability. Their coffee is packed in materials that are safe for our planet, ensuring that you can enjoy your coffee guilt-free.
Ready to explore the delightful world of Sleepy Owl Coffee? With their wide range of products, there’s a perfect cup waiting for everyone.
Sleepy Owl: From Humble Beginnings to a Coffee Revolution
Sleepy Owl Coffee has come a long way since its inception in 2016. What started as a small venture by three friends with a passion for coffee has now become a household name in India’s bustling coffee market.
The Founders’ Vision
Ajai Thandi, Arman Sood, and Ashwajeet Singh, the co-founders of Sleepy Owl, embarked on their journey with a clear vision: to introduce high-quality, cold brew coffee to the Indian palate. Their dedication to this craft led to the creation of a brand that stands for both quality and innovation.
Growth and Expansion
Over the years, Sleepy Owl has seen remarkable growth. From its early days of operating out of a two-bedroom apartment, the company has expanded its reach to over 1,000 retail outlets across major Indian cities. Their online presence is equally impressive, with a significant portion of sales coming from their website and other e-commerce platforms.
Series A Funding Success
In November 2021, Sleepy Owl raised $6.5 million in Series A funding, a testament to the brand’s potential and the faith investors have in its future. This funding has been pivotal in scaling up operations and reaching more coffee enthusiasts across the country.
A Future Brewed with Ambition
Sleepy Owl’s journey is far from over. With plans to expand to more cities and explore international markets, the brand is poised to take the global coffee scene by storm. The founders’ dedication to delivering high-quality products and ensuring customer satisfaction remains a driving force behind Sleepy Owl’s pursuit of new opportunities.
The Digital Roost of Sleepy Owl Coffee
Sleepy Owl Coffee has crafted a unique identity in the digital world, engaging with its audience through various social media platforms. Here’s how they’ve spread their wings online:
With a strong presence on Facebook, Sleepy Owl shares updates, interacts with customers, and showcases its products to a community of coffee lovers.
Instagram & Twitter
On Instagram and Twitter, Sleepy Owl captivates its followers with visually appealing content, from eye-catching images of their brews to stories that highlight the brand’s journey and values.
The Owl: A Mascot Turned Social Media Manager
In a creative twist, Sleepy Owl appointed their brand mascot, The Owl, as the social media manager. This move brought a fresh and entertaining perspective to their online content, making The Owl the new face of the brand across digital platforms.
Engaging Content Strategy
Sleepy Owl’s marketing strategy has been deeply intertwined with social media from the start. They’ve focused on creating content that resonates with a young, mobile, and social media-savvy audience. This approach has helped them build a loyal following and drive traffic to their e-commerce website.
Community Building
The brand emphasizes building communities, connecting with customers, and sharing the love for coffee. They’ve hosted events, tastings, and even door-to-door deliveries to engage with their audience and gather valuable feedback.
Bottom Line
Sleepy Owl Coffee has redefined the coffee experience in India and built a vibrant community of coffee lovers. It’s a brand that celebrates the rich coffee heritage of India while embracing innovation and sustainability.
