There is a perceptible change in the taste of the audience today. There is a general affinity for short meaningful videos in the form of television commercials, social media uploads, etc. Thus commercial video production services are being liberally used today to market products, services, training sessions, etc.
It is true that visual media has always been able to create a greater impact and has always managed to capture viewer attention better. Thus tvc advertising is still considered to be one of the best forms of marketing. There are several advantages associated with the same as:
Time spent is more:
The time people spend watching television is a big factor to consider since the commercial breaks present in between programs present a great opportunity to televise commercials. These advertisements tend to stay in the minds of the audience longer because they are shown a number of times in subsequent commercial breaks that take place. An impactful video made by a viral video production services company is, thus, bound to produce a positive effect.
The television is easily available and there are televised programs being broadcast at almost all public places like malls, bus terminus, airports, railway stations, etc. Hence this easy accessibility facilitates greater reach in viewership thereby increasing the impact of the commercials aired on the television.
It is a fact that television programs attract a very loyal audience. Thus there is dedicated viewership for sports channels, news channels, movies, daily soaps, serials, and reality shows, etc. This loyal viewership makes it easy for brands and businesses to reach people and making them aware of the brand or business.
Work in tandem with online advertising:
It would not be wrong to say that a brand presence when seen on television, lends greater credibility to a business since tvc advertising exposes the brand to a considerably larger audience initially. This exposure can be built by using the different methods of online advertising to ensure greater conversions and ultimately generate more revenue.
The advertisements shown on the television can be adapted to suit any format. Thus in a 2 minutes commercial break, several advertisements can be telecast because the videos can be as short as 6 seconds or bigger. The digital ad space is accustomed to shorter advertisements and thus if the same can be adapted to the televised medium, the costs incurred in appointing a viral video production services company for making the video would suffice for both the digital ad and televised media. Thus this investment would definitely attract a greater ROI.
Targeting the correct niche:
There are separate channels dedicated to different genres of viewership. Hence there are dedicated channels for sports, movies, knowledge, kids, news, religion, world economic affairs, etc. This enables advertisers to target a niche audience and present commercials which are of use to them by making use of:
o Behavioral targeting,
o Addressable advertising etc.
It has been seen that even with a chance in the media landscape television has managed to retain its place. Thus television advertising is something which should be given its due respect since this is one medium which is a potential gold mine of opportunities