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By RAEF LAWSON 706 views

How to Acquire Corporate Sponsorship for Non-Profit Events

The companies provide the financial support to the charitable events and in return, the nonprofit endow them positive PR. Fact is, the key to organizing the successful non-profit event is to acquire the corporate financial support. According to Raef Lawson, the marketing campaign can help non-profit events to connect with the right people.

However, most of the time getting the company sponsorship for nonprofit events can be a challenging and frustrating task. It is crucial to position and advertises your nonprofit brand in order to get the potential corporate sponsor. Actually, the company manager wants the sponsorship for two reasons i.e. consumer perception and behavior. Hence, individuals have to demonstrate how their events will accomplish this.

Following are some of the tips that show how the non-profits can market their events in order to attract the potential sponsors:

sponsorship-Raef Lawson

Define the Purpose of Fundraising

Individuals need to set up the goal in advance to reach the right folk at an exact time says, Raef Lawson. Actually by doing this, one can find it easy to regulate the plan of action for the next phases. Furthermore, you should have to invest time in finding the volunteers with some experience of managing the nonprofit events. In reality, the volunteers are liable for seeking the fund from the company.

Plan You Actions Earlier

One should have the proper plan before they start making requests for acquiring the sponsorship from corporate. The event handlers have to make sure that they endow the equal advantage to all the sponsors who provide the support. Moreover, individuals can invite them to speak at the event. This aid in spreading the awareness about nonprofit events cause in an extensive manner.

Additionally, this is according to Raef Lawson that you must have a plan to accrue funds and discuss that to the sponsors. In such circumstances, if individuals show a well-defined plan to the sponsors, then they can attract the long-term funding for their nonprofit event.

Describe the Target Spectators

It is also vital to define the target audience. Actually, if you have the fair idea about the spectators then you can approach the like minded folks. Make sure that your sponsorship tactics focus on gaining the backers who are willing to interact with your audience. For this, all you need to do is to comportment the marketplace research and approach the sponsors directly.

Research on Corporate Sponsors before Seeking Sponsorship

This is also necessary to have an idea about the sponsors. Hence, you have to do some research about the sponsors through annual reports, magazines, and other methods. The professional Raef Lawson says that it will help in knowing the company’s marketing objectives and about their competitors.

In addition to this, you can also come to know about the sponsorship policy of the corporation. Actually, the research about corporate helps a lot while seeking their financial support for your non-profit events.


These are some of the tips given by professional Raef Lawson on how to acquire the company sponsorship. One should have to follow the above ways when they seek corporate financial support for their nonprofit events.

Raef Lawson

Raef Lawson is Chief Marketing Officer at Greene Media Lab, with responsibility for marketing programs, brand management, and corporate sponsorship. Prior to joining Greene Media Lab, he worked in strategic business development and finance at several companies, and served in staff positions in federal government.