Raef Lawson
Raef Lawson is Chief Marketing Officer at Greene Media Lab, with responsibility for marketing programs, brand management, and corporate sponsorship. Prior to joining Greene Media Lab, he worked in strategic business development and finance at several companies, and served in staff positions in federal government.

Why Brand Management is a Key Success Factor?

A brand is a king! It plays a significant role in the success of the business. The brand management mainly depends on the design and the message that can fetch the target audience with an ease. Basically, it describes who...

How Do You Develop a Strategic Framework for Creativity in Business?

Every industry wants to keep up with the industry’s latest trends and stay ahead of its competitors. Most of the businesses do not actually know what creativity is, hence they cannot profit from it says, Raef Lawson. However, Creative thinking...

Brand Management – 5 Simple and Effective Principles

In this modern era, a brand is everything. People recognize your product or services through the brand. Nowadays, a wide range of products is accessible for everyone. Hence, brand management is necessary for businesses says, Raef Lawson. In fact, top...

Learn About the Different Types of Internet Marketing

The business world will completely stop if there is no Internet marketing. In fact, Internet advertising has become the fastest and easiest mode of advertising and reaching customers as well says, Raef Lawson. However, it is a challenging task, you...

Creativity, Innovation, and Leadership Skills Development

Staying competitive in the business world requires developing skills like creativity, innovation, and leadership. Hence, it has progressively vital for businesses to rely on creativity and innovation in order to differentiate themselves from competitors. In this article, Raef Lawson has...

Learn How Sponsorship Is a Key to Powerful Marketing

Mostly sponsorship is ignored in a marketing mix. However, it is a great tool to promote businesses, especially in the locality. It broadens the competitive edge by supporting events that target market finds attractive says, Raef Lawson. Nowadays, business sponsorship...

Working for the Federal Government, What Every Employee Should Know

Have you ever worked for the Federal Government? If not then this article is useful for you. A lot of federal government norms and procedures changes with the time, emphasis Raef Lawson. Hence, if you are a federal government employee,...

10 Effective Business Development Strategies (Plan)

These days almost all entrepreneurs focus on growing their network and expanding their business. According to Raef Lawson, business development is the fastest way to grow your company. A lot of business development tactics available which can exploit on the...

Keys to Be Successful in Business Marketing

Business marketing is the process by which one corporate sells its product or services to other. And those other organizations either resell these goods and services or use them in their own industry to support their operations. The business success lies...

Top Influencer Marketing Strategies for the Social Business

The surge of social media over the last few years has changed communication and is impacting business world. This is the reason behind the development of influencers – people frequently active on social media with esteemed perception says, Raef Lawson....

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