Raef Lawson is Chief Marketing Officer at Greene Media Lab, with responsibility for marketing programs, brand management, and corporate sponsorship. Prior to joining Greene Media Lab, he worked in strategic business development and finance at several companies, and served in staff positions in federal government.
These days almost all entrepreneurs focus on growing their network and expanding their business. According to Raef Lawson, business development is the fastest way to grow your company. A lot of busine...
Do you know how to build a successful marketing strategy? Every business needs marketing to promote and advertise a business. According to Raef Lawson, every business should start marketing a product ...
A brand is a king! It plays a significant role in the success of the business. The brand management mainly depends on the design and the message that can fetch the target audience with an ease. Basica...
Every industry wants to keep up with the industry’s latest trends and stay ahead of its competitors. Most of the businesses do not actually know what creativity is, hence they cannot profit from it ...
In this modern era, a brand is everything. People recognize your product or services through the brand. Nowadays, a wide range of products is accessible for everyone. Hence, brand management is necess...
The business world will completely stop if there is no Internet marketing. In fact, Internet advertising has become the fastest and easiest mode of advertising and reaching customers as well says, Rae...
Staying competitive in the business world requires developing skills like creativity, innovation, and leadership. Hence, it has progressively vital for businesses to rely on creativity and innovation ...
Mostly sponsorship is ignored in a marketing mix. However, it is a great tool to promote businesses, especially in the locality. It broadens the competitive edge by supporting events that target marke...
Have you ever worked for the Federal Government? If not then this article is useful for you. A lot of federal government norms and procedures changes with the time, emphasis Raef Lawson. Hence, if you...
Business marketing is the process by which one corporate sells its product or services to other. And those other organizations either resell these goods and services or use them in their own industry...
