Every industry wants to keep up with the industry’s latest trends and stay ahead of its competitors. Most of the businesses do not actually know what creativity is, hence they cannot profit from it says, Raef Lawson. However, Creative thinking i.e. dreaming up new as well as unique ways of doing things is actually a part of the business.
According to a survey, 82% of executives agree that companies benefit from creativity. Increase in revenue and greater market share are some of the benefits of developing a strategic framework for creativity in businesses.
Here are two skills that can be erudite in order to add lucidity to the chaos of creativity:
1. Critique aggressively – and concede the role of feelings in criticism
Creativeness is personal. It is necessary to put everything you have into the things you make and enjoy the personal arrogance in your creations. And then you should hold a critique, and point out what’s the problem with the things you made.
Actually, critique is a special type of meeting where creative team focus areas that need improvement. It’s useful in the sense as you can create new solutions and develop ideas emphasis, Raef Lawson. During the critique, set prospects clearly so that the work is the focus of the conversation.
For instance, dive into the particulars of the critique yourself, using language you intend to be outdone and focusing on small elements of the design rather than broad, sweeping conversation. Underlining the variations to specifics helps emphasis on the work product, rather than the creator.
2. Being a business leader, give your team all of the latitudes in the world
Confiscate all the norms, and accentuate that they have control. Actually, rules limit creativeness. In a creative investigation, constraints occur from the work itself as well as through exploration.
This means forsaking all rules, often the rules that are familiar with the business and are out of your control. Rubrics about the office reinforce that the culture is about rule-following, not assessment, Raef Lawson says. It seems unimportant, however any unambiguous confines on conduct trickle in as restrictions on the work itself.
It is easy to say leave the non-creative job if the rubrics are bearing down upon you. In fact, it’s just as informal to do, because there is a vast, huge demand for people who can implement and drive an imaginative culture through a business. If your goal really is to be accountable for creative amendment, break some glass. But own the concerns.
These are some ways given by Raef Lawson to develop a strategic framework for creativity in businesses. He is a chief marketing officer having the responsibility for marketing programs, brand management and corporate sponsorship.