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marketing techniques
By RAEF LAWSON 1,916 views

7 Popular Marketing Techniques for Small Businesses

Do you know how to build a successful marketing strategy? Every business needs marketing to promote and advertise a business. According to Raef Lawson, every business should start marketing a product in the initial stage of the business. It will help you in creating a target customer for who you want to reach with your promotional resources. Once you have your ideal customer you may use different marketing tools to connect with customers.

Let’s explore five of these small business marketing techniques in detail.

1. Flyers

Flyers is the cheapest method of advertising. Once you decided on the target location for your business, the next thing you can do is, distribute flyers to all the mailboxes within reach. Remember, to make flyer be brief and to the point including the contact information and the services you are offering. Customers won’t mind if you offer them a coupon or discount.

2. Posters

Most supermarkets, malls, and public spaces provide free bulletin board space for advertisements and announcements. According to experts, this is a hit or miss method, and it is up to you how you make a difference. You can make each location with a different color as it will help you to get an idea from the tabs where the most leads are being generated. If you find one area that is generating the majority of your leads, it is advisable for you to target your campaign (cold calling, flyers, etc.)

3. Value Additions

This is one of the most powerful platforms to sell any product or service. On the surface, value additions are almost similar to coupons and free appraisals, but their focus is to increase customer satisfaction and expanding the gap between you and the competition.

Common value additions include discounts for old customers, guarantees, and referral rewards. In most cases, the deciding factor for a customer to choose between one of two similar shops is whether he or she has preferred customer card or a point card. In other words, you have to offer something that the customer must appreciate about your product or service. Remember, while making advertising materials, the value additions should be highlighted.

Small Businesses-marketing


Value-based selling is far simpler than most people think. Rather than pitching products alone, value selling focuses on the customer’s needs and their potential to gain benefits from the product or service in question. The goal is to emphasize how a purchase will provide value to the customer to make them feel considered and valued. In other words, you want to sell the value over the price. Using this marketing technique will help bring success to your online business.”

4. Follow-Ups

Advertising can help you get an opportunity, but what you do after getting an opportunity make a difference. Follow-up questionnaires are one of the best ways to analyze for how your ad campaign is going.

Why did the customer choose your brand?

Where did consumer hear about it?

Which other companies had consumer considered?

What was most satisfying according to the customer?

What was least satisfying according to the customer?

Also, if your job involves the visiting customer, make sure to send a flyer into nearby mailboxes.

5. Cold Calls

Cold calling doesn’t sound good but it is very important for marketing. Whether it is door-to-door or over the phone, cold calling is the best option for many small businesses. It helps you to sell yourself as well as your business. If people can’t accept you (the person talking to them), then, of course, they won’t buy anything from you. Over the phone, you don’t have the benefit of the face-to-face conversation. Personal interaction will improve your confidence level and help in building a professional relationship with potential customers.

Final Words

The journey from startup to an established brand is not easy. To become a leader like Raef Lawson, you need to stand out from the crowd. So, don’t think much and follow these marketing techniques form today.

Raef Lawson

Raef Lawson is Chief Marketing Officer at Greene Media Lab, with responsibility for marketing programs, brand management, and corporate sponsorship. Prior to joining Greene Media Lab, he worked in strategic business development and finance at several companies, and served in staff positions in federal government.