Raef Lawson is Chief Marketing Officer at Greene Media Lab, with responsibility for marketing programs, brand management, and corporate sponsorship. Prior to joining Greene Media Lab, he worked in strategic business development and finance at several companies, and served in staff positions in federal government.
Top Influencer Marketing Strategies for the Social Business
The surge of social media over the last few years has changed communication and is impacting business world. This is the reason behind the development of influencers – people frequently active on social media with esteemed perception says, Raef Lawson....
Creating a Brand as a Government Contractor
Blending into the crowd can be comfortable but it cannot bring the victory or brand recognition that one can build by stealing the limelight. Do you want to grasp the attention of federal government or other administration contract partners? Having...
How to Acquire Corporate Sponsorship for Non-Profit Events
The companies provide the financial support to the charitable events and in return, the nonprofit endow them positive PR. Fact is, the key to organizing the successful non-profit event is to acquire the corporate financial support. According to Raef Lawson,...
Why Brand Management is So Important to Your Business
In this modern era, branding has become crucial for every size of an organization. In fact, the success and failure of the industries depend on their ability to brand themselves. Hence, one should have to invest time in research, defining...
Strategic Planning and Business Development Professional
Raef Lawson is a professional who is providing his high-quality services in health care, education, and energy departments from past few years. In fact, he endows the corporate development strategies to the wide range of business, not-for-profit, as well as...
