William Woods
William woods has been the lead news writer since 2013. With a degree in communications, William has an uncanny ability to make the most complex subject matter easy to understand. When he’s not ferociously following and covering the search industry, he’s busy writing SEO-friendly copy that converts.

How to Find, Fix and Avoid Google Penalties

At the end of April 2012, Google rolled out Penguin, which in turn rolled over a huge number of sites, chunking down their ranking on search engine results pages (SERPs). The updates lead to sites moving to graveyard pages and...