Start-up business owners are no strangers or not unfamiliar when they are trying to take their business from below ground to the top.
So, if you are trying to launch a new product in the market or facing problems maintaining the doors, you know that failure in this business is not common.
As per the reliable research suggest that that more than 20% of businesses in the first year. This percentage goes up to 70% in the 10th year.
Most of the common reasons for the failure of businesses or a startup such a lack of expertise, founders never worked together before. Also, they do not know how to handle businesses in tough situations, or as well can also be high competition.
So, in this guide, we will tell you the key reasons in detail why startups fail to grow. Or why they shut down in the first year. Before starting your own business, you must know these factors.
What Exactly is a Startup?
In simple and easy terms startup is where people usually have no or little investment. They usually collect money from their friends, family, lenders, the Small Business Administration (SBA), angel investors, and venture capitalists to begin their business.
Further, most of these firms normally hire employees less than 30. As such, they are classified as small businesses. Despite the fact that they offer promises to their employees, 90% of employees fail to grow their startups.
A reliable study suggests that more than 3000 small businesses failed alone in the year of 2023. Lack of experience, no motivation to grow their business, and as well unable to cope with tricky situations are the common problems of the failure of these small businesses.
Top Reasons Why Most Startups Fail in the First Year
1. Money Runs Out
Simply saying that the money runs out is not the obvious and key reason to close the startups. Being an owner of a small business, you need to analyze and ask yourself certain questions.
- Why did the cash flow dry out?
- Is it because of the poorly handled costs
- Or the sales were not high enough
Further, money is running out as well, connected to these factors:
- High expenses, such as startup costs
- Not proper budgeting
- Bad planning from the start
2. Lack of Market Need
Plenty of startups place their trust in what they think about customers’ needs or wants. They normally fail to understand the needs of every client and start their businesses without doing proper research.
A well-defined need and choosing the audience wisely before beginning your business is key to success. You have to take your time, instead of rushing into a hurry without grasping the needs of customers, it will lead to fail your startups.
SBA breaks down the main factors of market research.
- Demand
- Market size
- Location
- Pricing
- Economic factors
- Competition
3. No Clear Business Model
As per a reliable study of LinkedIn suggest 17% of startups fail since they fail to define their business model. So, if you can’t or are unable to clarify and explain how you will obtain customers, deliver value, and monetise your offering, you’ll quickly find yourself off track.’’
That means you will be running ideas, or close or shut down your startups. From the start, you need to have a clear business model if you want to take your business long-term.
Further, business owners must spend or devote their time to the following key factors.
- Target audience
- Pricing strategies
- Sales channels
- Lastly, your key performance indicators (KPI)
These factors are essential to develop a solid business model that runs long-term.
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You might know and understand the products that your customers love. However, if you do not know how you will spend your money, your business will be doomed.
4. Not Hiring the Right People
Businesses or even startups can easily go under if you will not hire the right people for the jobs. Since the most essential factors required to run effective startups, such as a business plan, product, capital management, etc.,
Hence, without hiring the right people, you will not even go beyond 1 year, and your business most likely will be doomed within 1 year.
Here is what you will need to do.
- Hire experienced and qualified people for the jobs.
- Your people must have the right mindset and attitude to work in a team.
5. Bad Partnership
A partner is required to run startups. If your partner is specialised in one area of field while the other one expert in another area of field. So, it can be hard for you to run a business with different experts’ areas of expertise.
Also, you have to keep in mind that the ideas may reflect. You may think that you hard harder than your partner, but on the other hand, they think they work harder than you.
Sooner or later, the startups may dissolve because of the bad partnership.
How to Ignore Failures
It looks like a wide range of startups are doomed to fail. But, if you prepare well and have a strong mindset, you will not become one of the 10% business owners who fail their business in the 1styear.
Below are the key tips that help you ignore failures.
- Create a plan– Firstly, before starting any business, create a solid business plan. Also, create clear aims from the start and what you will see yourself doing in the next 5 years.
- Research– Most startups fail due to a lack of market research. You will need to carefully research the market, know about your audience, what they want, their incomes, and desires
- Love what you do– If you do not love what you do, your startups will fail. You must be passionate about what you are doing.
- Never Quite– No matter how tough and challenging the times are, you will never quit. There will be a time when some of the employees will question your decisions. But you need to be persistent and stay on the path.