Image optimization

As every marketer says”Content is the King”. But Content does not just mean that your text contents. Images have to be an essential component of your content plan. Occasionally, single pictures can be a lot more powerful than several words blog article. Additionally, it can help you enhance blog content quality and functionality.

Pictures, Infographics, Videos and the other multimedia contents onto your webpage can assist you in raising the user engagement on your website and also makes the visitors remain on your website for a longer period which assists in ultimately reducing the bounce rate.

More than adding images to your own contents, you ‘ll need to optimize the images effectively. Optimization of images is an important part of an on-page SEO process.

If you are using images in your content, there are many aspects to be considered related to SEO.

 

Relevancy

Using images does not imply you ought to fill your articles with loads of images. You need to use it only when it’s required and you also should use pictures which are more applicable to your articles.

Placement of your pictures is another important aspect. It needs to be put in a relevant place on your articles based on your content.

 

Use original Images

Originality consistently helps in boosting your user experience along with your authority. Usage of first images will be helpful in improving your search engine optimization performance. You can create original images using a graphic designer or you may take your own photos with an excellent camera. It is the reason top White hat SEO companies employ talented graphic designers for creating quality pictures.

If you are not able to apply an in-house picture designer or if you are running out of time, you can always use top quality pictures from the net. Nevertheless, the important aspect to be considered is that it should be copyright free.

There are many tools available for accessing copyright free pictures with no cost. The most popular ones are Unsplash, Flicker, Freeimages.

Image Size

Pictures are the main source for damping your website’s speed. And site speed is a vital factor in your SEO functionality. Thus, you should be extra careful in using images without compromising your page speed.

It should not also affect your picture quality, you should have a correct balance between. You may achieve this by reducing the file size by compression. You can use tools such as Photoshop for compression.

Name of the File

Search engine crawlers are visually impaired, it may even disrupt a 4000-word text material, but it can’t interrupt one image and what the picture is all about. It’s the reason for using a keyword rich file names for your images is an important aspect in picture optimization.

Google bots and other search engine crawlers can read your image’s file name and if it’s termed with your target key word, it provides a signal to search engines concerning the picture topic and so helps your SEO functionality.

For instance, if your picture is related to selling football jerseys, rather than using the file name as”IMG_89868″ you can utilize it as “Yellow _Club_Jersey”.

Alt text

Like the file name, search engines may read Alt text of the pictures.

You should use Alt text which is relevant to your images and it ought to be clear and descriptive. You can use your target keywords in the Alt text but be careful about Keyword stuffing.

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Aneesh
Digital Marketer and Blogger, Die hard Paris Saint Germain - Javier Pastore fan