Social Media for Writers: A Guide to Building Readership

Social media is an important tool for writers in today’s digital world. It allows them to connect with readers, advance their careers, and build a platform for their work. Through different platforms, writers can stay up-to-date with their readers’ changing interests, network with industry professionals, gain exposure to their work, and ultimately reach a larger audience than ever.

Social media can also provide valuable feedback from readers who can help shape the writing process and point out mistakes or areas of improvement. With so many opportunities for growth and reach within the social media space, it is no wonder why so many professional writers are turning to these platforms as an integral part of their creative process.

What Platforms Should You Be Posting On?

With some strategic posts across the right platforms, you can ensure your writing reaches its intended target and potentially increase your income too!

So, what platforms should a modern writer consider?

Twitter

Creating an account on the platform is the first step – this will give you a platform to broadcast your work. The next step is strategically following accounts that relate to your genre or interests – by doing this, you’re opening yourself up to the potential of seeing like-minded writers and readers who may be interested in your content.

You should also focus on creating engaging tweets or shareable content, as this could get picked up by other accounts and shared with their networks.

Twitter-based callouts are another helpful tool for cultivating readership – if you’re looking for people to read something, in particular, reach out publicly with a callout!

Don’t forget to use hashtags when posting updates; these make it easy for people to find information about topics they’re interested in.

LinkedIn

LinkedIn is not only a great platform for posting resumes in 2023 and job searches but also a great opportunity to prove yourself as a writer and make useful acquaintances with interesting people.

To get started, create a professional profile on the platform that highlights your accomplishments, goals, and work experience and reflects who you are as an individual. It’s best to use a professional headshot too.

Once you’ve built out your profile, begin connecting with people in the industry related to what you specialize in. Joining the conversation will help make connections with readers and give you access to professionals who can offer valuable advice and opinion on your work.

Integrating multimedia such as audio and video clips into your posts will capture people’s attention and give them a much-needed incentive to read more of your writing.

Instagram

To start, create an optimized profile that showcases your writing style. Hence, others know what to expect when they follow you.

Next, create content that resonates with the engaged audience you’re looking for by utilizing captivating images and related hashtags.

Finally, maximize engagement by regularly responding to comments, interfacing with fascinating accounts who share your work on their page, and/or introducing stories or IGTV posts as supplementary content.

TikTok

First, create a profile that reflects your writing personality and interests. Be sure to include links to your books or published works so followers can learn more about them.

Next, create videos in which you discuss topics related to writing and showcase clips from your stories – this will give viewers a taste of what you’ve written and encourage them to learn more.

You can also use the app’s collaboration tools to team up with other writers or readers and produce content together.

Finally, engage with other users by commenting on their posts, responding to questions about writing techniques, or providing feedback on their work.

Pinterest

To make the most of this platform, writers should start by creating boards relevant to their area of interest and uploading engaging content such as color images, striking quotes, book reviews, or video series related to their work.

After setting up boards, writers should follow other users with similar interests and reach out for collaboration opportunities.

With regular updates focusing on creative yet eye-catching images, writers can slowly build an engaged audience who will share posts and link to articles from the writer’s website.

Additionally, pinning original content alongside popular posts can amplify discoverability and reach new potential readers easily.

YouTube

Not only can you create vlogs, but YouTube also can host videos about topics relating to your writing.

For example, if you’re a fiction writer, you could create informational videos about how to craft believable characters or how to write compelling dialogue.

Additionally, don’t be afraid to collaborate with other writers to reach a larger audience – having another perspective can often lead to more engagement!

Finally, ensure you promote your channel on different platforms and use relevant keywords and descriptions when posting new content to maximize viewership.

After Working On Social Media For Writers, What’s Next?

After social media has been a primary focus for writers, what can be done to expand their reach and exposure further?

One of the best ways to do this is to create an email list for your readers. This allows you to keep in contact with them, sending out regular updates and promotional pieces that inform them about upcoming projects or other relevant news.

Additionally, writers should consider further diversifying their content by creating video or audio material or writing a blog.

By diversifying the types of platforms, they engage with and the type of content they produce, they can grow their audience while increasing reader loyalty simultaneously.