Either as an individual or business, what your digital image says about you plays a key role in determining how far you go in life. Remember those negative reviews about your business, it can cost you a fortune, Lost of prospective customers, and slow sales. Or a mugshot covering google’s first page when your name is being searched for. Not to mention negative news publications that kept on being shared on every social media? Not cool right?
Internet is taking over our lives and activities are being rolled out on the preying eyes of the public, prospective customers, partners, or prospective employees. If you aren’t guarding your online image, you or your business are definitely at risk. Here is Jesse Levine, a successful businessman with a proud track record who knows what it takes to maintain a successful online reputation. Read on as he walks you through things everyone must know when it comes to online reputation management.
Who needs an online reputation management
It takes twenty years to build a reputation and five minutes to ruin it” – Warren Buffett
Online reputation is your image that mirrors what you or your business stands for in this digitalized age. Whether you are a small-sized business or a 500 Fortune, having a good online reputation matters.
Moreover, building a positive online reputation becomes a must for an individual who finds itself in professional life. Making important decisions and having insights into one’s life is just a google away as organizations often turn to social sites to fitch out information about prospective employees.
Look up your name on the internet to see what it brings. If there is outdated information that doesn’t resonate with you, that isn’t good. If you are a software programmer, but the result with a similar name brings out someone working as a doctor, this doesn’t speak well of your image either. Personal branding matters and it’s what Google says about you that matters not what you say.
What is the importance of online reputation management and its impact on business
Information travels fast as lightning, information shared on the platform never dies, how powerful can the internet be!
From showcasing your pluses to the public to displaying new skills or products to encouraging the public to patronize your business, there a whole lot of benefits online reputation can do to your business.
With a lot of your customers reading online reviews before making buying decisions, reviews, become an integral part of business success. While However, negative reviews can destroy what it takes you years to build, positive reviews on the hand can promote business and bring more sales. “If all that fills the first search page are sentences like “worst experience”, “scam” it’s time to take steps. However, businesses shouldn’t wait till these happen, taking a proactive approach to online reputation is essential” says Jesse Levine from Norristown, Pa.
Hence, a search for your brand should bring a 5-star rating, positive customer experience, that speaks well of your brand.
How can you monitor your online reputation
You don’t upload much and you don’t actively talk about your brand on a social platform. Well, it doesn’t matter. Whether you like it not, people will talk about your business, instead of wearing that I don’t care attitude, why not actively participate in what people are saying about your brand in order to have better control of it.
As an individual or business trying to leave a positive mark in the internet world, we have a role to play. “Ensure that your online profile is genuine and transparent. You don’t have to post every day but when you do, post only business-related content. Don’t leave people guessing about who you are or what your business stands for with different confusing posts.” says Jesse Levine.
Moreover, generate strategies and leverage tools and technologies to track mentions, boost reputation and respond to online reviews customers write about your brand.
Do you need help?
Are you ready to take advantage of the power of the internet for personal branding? Are negative reviews and information filling google’s first result? Are there outdated or unknown information clouding other important ones when your brand is being googled? It’s time to get proactive and aggressive about your online image. You might as well get professional help as maintaining a good image requires dedication, consistency and the right tools. In the end, it’s all worth it.