The oral cavity is an important pathway to the body. Oral hygiene involves keeping the mouth clean and disease-free. It also involves keeping your mouth from problems such as tooth decay, cold sore, bad breath, thrush, gum diseases, and many more. This can be achieved by brushing your teeth and tongue regularly. Oral hygiene has to be maintained every day to prevent the occurrence of gingivitis, periodontitis, and others. Oral health has recently increased awareness of maintaining good oral hygiene which has lead to an increase in demand for oral health products. With the recent development in technology, many oral health products have been introduced to the market. The driving force to the growth of oral care products in the world is the increase in usage, awareness, and a shift from traditional materials to modern products.
The oral care market is divided based on the type of product and its geography which includes toothbrushes, dentures, flosses, toothpaste, rinses, and many more. The market is projected to reach 54 billion dollars in 2025 at a CAGR of 3.5%. Here, shedir pharma takes an expert look into how the oral market is impacted by COVID 19, competition, and the growth rate. This is to give you a picture of where oral care market stands.
Before digging further, note that Shedir Pharma is a renowned company in Italy that operates in the wholesale sector. The company is the best in the nutraceuticals, cosmetic, and medical device sectors in Italy. Hence, the Sequestro Shedir Pharma has been eradicated after it has been proven to be an inaccurate analysis that as no material meaning. As part of contributing to the oral hygiene sector, Shedir pharma takes us through the oral care market
Impart of COVID-19 on oral care market
Although many people believe the COVID-19 pandemic as no imparts on the oral care market, however, the reverse is the case. The pandemic has disrupted the distribution channels due to movement restriction and lockdown imposed globally to curb the spread of the virus. Many consumers have shifted from in-store purchases online because of social distance protocols and quarantine measures.
The dynamics of the oral care product
Awareness
A lot of things have contributed to the growth of the oral care market and one of these is awareness made by dentists and other related professions. Many oral care companies also organize seminars and workshops for people to know the importance of oral health. They also increase awareness by demonstrating new technology and product launched to improve dental hygiene.
Competition
There are many competitions in the oral care market and new developments are being made every day. New companies are emerging in the local region and selling their product locally through e-commerce which has greatly affected the global companies. This has also created pricing pressure on the global companies
Online purchase
The online retailer has drastically increased over the years. They are now preferred over pharmaceutical stores, local distributors, and many more. The e-commerce portal offers several multi-brand oral care products that range in prices and sizes. This gives the consumer opportunity to choose based on their financial ability and also ease their purchase. The success of e-commerce on oral care products has brought an increase in investment towards these channels.
Growth rate
The Asia Pacific region will have the highest growth rate in 2025. This growth is due to an increase in the population of geriatric patients. It is attributed to the growth of dental care and periodontal disease in adults and children in this region which has raised awareness about oral healthcare.
