Custom printed items still provide plenty of value to businesses, no matter the size or niche. This is because they’re incredibly cheap to produce. Also, it only takes a few days to finish customizing an item for an event, special promotion or fundraisers.
The only challenge to using personalized goodies is to ensure that they deliver the most favorable results. To resolve this problem, you need to customize your chosen item correctly.
Check out the customization mistakes that you need to avoid when creating your branded giveaways as you read on.
1. Failing to look at the big picture
Before you even select an item or hire a graphics designer to work on your brand artwork, it’s highly recommended to come up with a solid plan first.
Think about why you want to hand out personalized items in the first place. Are you looking for a better way to position your brand? Do you want to drive traffic to your website? Do you need to raise funds? Do you need an item to help you manage your guests? Are you looking for a memorable token?
Knowing what you wish to achieve will help you select the perfect item. It will also help you achieve your desired results.
2. Not considering your customer’s preference
Most of the time, business owners have already planned which item to use based on their personal preferences. However, it’s important to note that ultimately, the selection of the product boils down to considering the demands and needs of the customers and prospects. There may be instances when the product you want isn’t what your customers need or like.
As such, you need to find out what they want and how you can provide better value to them. Learn more about their details such as their age, professional status, shopping behavior, and preferred items.
It’s also important to know how your prospects will use the items. For example, if you were to host an event such as a concert for young folks, wouldn’t it make more sense to hand out color-coded wristbands instead of personalized pens?
3. Low-quality and generic design
Take note that your branded items reflect your business. If you would replicate a pixelated and low-quality image on a mug, bag or another item, what would your customers think? What would they say about your brand? Would you like to be associated with such personalized giveaways? Before you ask companies such as Custom Lanyards 4 All to print out your design, double-check the file you send.
When in doubt, don’t hesitate to ask for help. There are plenty of creatives you can hire to provide you with an impressive design.
4. No plan on how to distribute the products
Not knowing where and when you should distribute your corporate giveaways can be extremely frustrating. After all, you already spent thousands of dollars to mass produce the items. This is why it’s essential to draft a distribution plan before you finalize your orders.
Refer to your campaign goals when creating your distribution plan. If you want to encourage a customer to come back for another transaction, why not hand out a freebie branded with your logo? If you want to pique the interests of prospects, maybe you should try distributing personalized products such as pens and memo pads to people checking out your stall at a tradeshow
Promo items – here to stay!
Even in the digital age, traditional marketing methods still provide results to businesses that want to earn brand exposure. That’s why, until today, you can find plenty of tangible marketing materials such as customized promotional giveaways. If you’re also planning on using items such as custom imprinted lanyards, drinkware or t-shirts, don’t forget to consider the things enumerated above.