Plastic is a paradox, i.e. it is a blessing and a curse at the same time. While on the one hand, it enriches humanity, on the other hand, it chokes the life out of it. The benefits of flexibility, durability and cheap production that create the appeal of plastics also prove to be indescribably injuries when wasted away in the environment. It affects nature with the deadliest of diseases. According to Great Britain’s Royal Statistical Society’s survey, only 9% of the aggregate plastic production ever made it to recycling in 2018. It means that about 18 billion pounds of plastic still floats about in the ocean, endangering marine life.
Fortunately, these haunting stats have escalated public awareness regarding the onslaught of plastic pollution. You can find dialogues on promoting global sustainability. It is angry rants of environmentalists flying about on the virtual space, petitions against the commercial over-production of plastics and not enough recycling on change, etc. Moreover, brands and have started capitalizing on anti-plastic campaigns. They’ve been releasing products one after another that are essentially eco-friendly. it can be ordered online, provided you have a good internet connection.
Biodegradable Tableware by Biotherm
Plastic cups, straws, and plates which we see everywhere in our daily lives tend to last longer in the environment than most non-renewable resources, and have the worst decomposing profile ever! That is why Jerzy Wysocki took the initiative to remove ‘plastic’ from the cutlery section at least by creating biodegradable tableware out of repurposed wheat bran. Yes, his startup “Biotrem” uses a state-of-the-art technology to manufacture temperature-resistant plates, bowls, and ovenware out of pressurized wheat bran and water combo, which means the products are safe enough to bite and eat! More importantly, the plates take only 30 days to gel with the environment in the best way possible.
Waste Nothing Jacket by ADAY
Everything you need to know about this New York-based clothing brand lies in its motto: Technical (where technology intermingles with fabric), Seasonless (not restricted to a particular weather pattern) and Sustainable (minimalism and benefit-rich versatility). ADAY is a brand with a conscious, eco-friendly design in its makeup. Recently, it has released a clothing item, which is created out of 41 recycled plastic bottles and is rightly named as a “Waste Nothing Jacket.” This firm is fashionably reducing the plastic ratio, one bottle at a time.
Eco-friendly Haircare & Skincare by Seed Phytonutrients
What do you do with a shampoo bottle once it’s empty? Chuck it away, right? But, do you know for how long it stays in the environment and how terribly it adds to plastic pollution? I say it’s time you shifted to a more eco-friendly solution, like the one offered by Seed Phytonutrients. Moreover, its products (face serum, body moisturizer, and hair shampoo, etc.) are mainly paraben-free, gluten-free, sulfate-free, vegan-based, with natural fragrances and 90-130% natural origin. More importantly, Seed Phytonutrients supports independent organic farmers of America by paying for their crop upfront.
Activewear by Girlfriend Collective
The fitness industry is flourishing day by day, influencing a major portion of the public and inspiring them to get fit or get hit. Girlfriend Collective is one such brand, which rolls out highly attractive leggings and tops for women in flattering colors and designs. The special thing about these items is that they’ve created out of recycled water bottles, upcycled Cupro (waste from cotton industry) and fishnets, etc. Workout with Girlfriend Collective’s gorgeous activewear for the health of your body and the health of the environment!
Everyday Flats by Rothy’s
With interesting shoe names like ‘Scooter Red’, ‘Lemon Drop’, ‘Maritime Navy’ and ‘Red Cat’, Rothy’s flat collection is a basic staple for every modern woman. These vibrantly colored shoes easily complement nearly every outfit and are comfortable enough to wear in different situations, whether it’s to the workplace, on a date or to the gym, etc. Each flat shoe is hand-crafted, 3D knit and comes in ready-to-wear packaging.
In conclusion, our planet is getting a severe hit from the accumulation of virgin plastics, and the aforementioned companies are doing what they can to reduce this waste while popularizing ‘sustainability’ with their eco-friendly agenda.