Are you an entrepreneur running a small business? Great! Have you heard about influencer marketing?
Influencer marketing is one of the digital marketing strategies that use a well-known person to promote your business. It could be a brand ambassador from an artist, a local celebrity, or a social media influencer. Taking care of small business needs patience and seriousness. There are many things you have to do so that your business will grow and be known. Seeing the trend of brand ambassadors that are being used by large business owners, doing activities with small capital that might include you, want to emulate them.
The use of brand ambassadors is theoretically compelling, helping to increase sales significantly. Undoubtedly the selection of brand ambassadors must be right, have a good image, and be quite famous at least among your target customers.
Based on the research, for small businesses that may not yet have the funds to pay for brand ambassadors, it doesn’t seem necessary unless your business is snowballing with high income.
Still, that doesn’t mean you can not popularize your business. Check out the following strategies to know what’s the best substitute for brand ambassadors for small businesses.
1. Take Advantage Of Staff Or Employees That You Have
Usually, the budget for marketing in small businesses is still minimal. It’s better to use the budget for product development and operations.
So, to hook a brand ambassador seems complicated. For that, try to use the staff or employees that you have. They can be your business’ brand ambassadors. Of course, with a sense of belonging so, they will be happy and voluntary to take part in neutralizing your business.
2. Use Influencer Marketing According To The Target Customer
Instead of brand ambassadors who might use national-class artists, athletes, or influencers, you better try to hook influencer marketing. This influencer marketing can be a local celebrity or influential person in their fields, according to your target customers. People like this are usually famous in the local scene. They can help popularize your small business.
3. Make A Character Icon On Your Product
In addition to being famous, brand ambassadors also help consumers to remember and recognize your product.
For small businesses, a good idea is that you can create a character icon on your product. Ask for graphic designer services or animated explainer video companies to make it. Show on products or social media that you have. Although the process is quite long, in this way, the customer will gradually remember your product.
How’s it then? Are you interested in trying or having you done these things?
Even though you’re still developing a small business, you shouldn’t be discouraged easily. With or without a brand ambassador, make everyone (moreover your target customer) aware of your business.