There are moments during your time as a business owner when you are so proud and happy about something that you want everyone to know about it. Whether it’s a limited-time sale, new product or anything meant to help your business, there are great chances of it giving you uncontrollable smiles. But how do you deliver this information urgently? Sending emails to each person individually is time-consuming, and with the pile of paper you have to take care of, you can’t afford to waste too much time.
The situation can be solved with broadcast emails. What are they, and how do you write one?
What Are Broadcast Emails?
Broadcast emails are a series of emails that you send towards a specific part of your audience. They are sent as a mass and are a popular marketing strategy. Broadcast emails typically include special offers, newsletters, featured blog posts, promo campaigns, and anything of the sort.
The difference between broadcast emails and other types of emails is that broadcast ones are only sent at a specific time, for a specific offer. Simply put, it’s a piece of the information you want to get out at that exact moment. Therefore, you only send the email once.
How to Write Different Types of Broadcast Emails?
Depending on the reason for the broadcast email, you need to write information specifically for that purpose. Here is how to compose one according to the different types of emails:
When you have new product releases, it would be ideal if you could announce your subscribers about it early on. This will get them ready. The right way to make them interested, though, is by telling them how the product will help them, what problems it will solve, when it can be purchased, and so on. People care about their own interests – use that to your advantage.
If you have a picture of the product, include it in the e-mail.
Newsletters are meant to inform your subscribers about certain updates or company news. This type of email is a little tricky as it has variety, but as long as you know what the news is about, you’ll get an idea of how to do it.
If there are forthcoming events, let the people know the date and important details about it. Meanwhile, if you have existing products that could be used for new purposes, let them know what issues it could help with.
For company or industry news, simply give people a glimpse of what’s going on. When it comes to the member of the month, show people who you are behind the company, as it will build stronger connections. The member of the month should talk about their passion for their work.
Limited Promotions or Sales
When you have certain promotions taking place, it’s important to let readers know that if they don’t act on time, they’ll lose their chance. Give them an expiration date, while telling them how your offers could help them, and how they won’t have the same advantage later.
With broadcast emails, you can communicate with your audience in a better way and build a strong connection. AWeber is specializing in this. Use these tips to your advantage, and you’ll be able to compose effective broadcast emails.