To help increase profits, virtually every single business around the world is thinking about how they can increase the number of customers buying from them and increase the number of sales each one of them is making. Whilst word of mouth, repeat trade, and even necessity are all common ways of securing those sales, the most lucrative way for most businesses to attract those all-important customers is through marketing. Whilst some forms of marketing are obvious, there are many places where businesses could market that they have not even considered before. Here is a look at three places businesses could advertise their brand but probably do not even think about.
On every email you send
Many brands will have a newsletter that they send out to customers regularly listing all of their best deals and best promotions happening within their business at that time. Simply ask for your customer’s email address, and you can regularly send these emails out very cheaply and directly to the customer. If a business is doing this already, they might think they have got the most marketing out of their emails as possible. In reality, these newsletters are probably just a small fraction of the emails they draft every month. That is why it is important to include information about these deals in any email you write. Many people simply end their emails with their names and contact information. Instead, find an email signature generator that can create an end to your email that does so much more. Not only can these attractive footers display more information about your brand, but they could also feature the latest deals from your company. With this software, you can simply control and update your whole workforce’s emails from one place.
On your bags
These days we are all being encouraged to use less and less single-use carrier bags. You might think that means that the days of brands handing out these bags for free with the brand logo displayed on them are long gone. In reality, offering someone a canvas bag to put their purchases in is still a great way of getting your logo seen by many people. In fact, they are a lot more likely to reuse these bags in other shops and even when they need to carry items to places like college or work. That means your brand could be seen by hundreds if not thousands of people thanks to just one free bag.
Advertise as you visit other clients
As well as encouraging your customer to carry things around with your logo on, you should also be encouraging all of your workers to do the same. Whether it is a van going to visit a client, making deliveries to homes, or even moving stock from a warehouse to a store, make sure you cover it with advertising that people can see as they walk past your vehicle in the street. Get the marketing right and you can literally turn any vehicle into a free billboard that tours whole towns and cities.