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custom candle packaging
By JOE MAILLET 1,658 views

6 Advantages of Utilizing Custom Packaging for Candles

When you think about candles the first thing that comes to mind is attractive and colorful products that fill spaces with pleasing aromas. Candles have, over time, become a symbol of peace and relaxation. These candles are available in numerous scents that cater to different occasions and customer needs. But what makes the candle appeal strongly is custom candle packaging. These boxes are made with special care to reflect the true essence of the product and let customers pick the one that seems the most suited to their requirements.

Customization isn’t just about making the candle boxes appear different. It is also to establish a powerful, productive, and stronger connection with customers. The modified boxes offer a range of benefits. The one that really stands out that when the packaging is utilized effectively, it turns into a promotion hotspot for manufacturers. The boxes can be printed and customized in different ways. Illustrations and graphics can enhance the appeal of the packaging boxes to make the candles sell like hot cakes in the market!

custom candle packaging

All business resources must be used for optimum benefits. The financial limits must be assigned properly to reap maximum benefits from the marketing devices. The packaging boxes are a productive marketing tool that can increase your branding prospects a few grades higher. Artistic boxes are like constant product promotional gadget that expands brand awareness to target customers. Digital and electronic advertisements have long been part of promoting the brand but have been generalized lately. Customers demand an innovative method to be enticed into buying the candles. A creative way is to present the brand interestingly through elegant boxes that give positive results in different aspects.

  1. Creates an aura of professionalism. There are several candle-making brands but how do you stand out? A high level of customer familiarity can be achieved with well-structured boxes that project the brand in a positive frame. The brand name and logo can be printed to exude professionalism and compel customers to rely on the brand for delivering good quality candles.
  2. Makes the customers notice the brand instantly. Stiff competition in all industries makes it imperative that your brand attracts customer attention as soon as they see it. Of all the other choices, it must be your product packaging that grabs the greatest eyeballs for the brand to become a customer favorite at once. All market-dominant brands have such quality that enables them to stay relevant through generations.
  3. Divert focuses effectively. More often than not, customers indulge in shopping for products that they hadn’t originally planned to buy. This type of purchase has opened a window of high opportunity. Enticing the packaging of candles can convince customers to buy them even if they do not know your brand well. The power of such packaging can take your brand’s popularity to new heights and boost sales.
  4. Instill faith in your brand. When customers begin to recognize your brand at all retail points, they would look for it the next time they go candle shopping. This is because customers trust brands that they know of and the ones that appear fit for use. The packaging boxes can be printed with numerous details about the candles and the brand. This helps the consumers to put their faith in your products and rely on them to fulfill the intended usage.
  5. Customize to fit perfectly. For your products to be used appropriately, it is important that they reach the customers in their best form. The packaging can be created with the best materials that keep the candles safe and secure from disturbances along the transportation route. Several box types can be selected to give the maximum effect. These include:
  • Auto-lock boxes
  • Chipboard Packaging
  • Corrugated Packaging
  • Display Packaging
  • Dispenser boxes
  • Folding cartons
  • One-piece mailer
  • Pillow Style Packaging
  1. Cost-effective marketing solution. The packaging boxes keep informing customers of your brand and remind them of the logo every time they see it. This type of branding is far more affordable than the costly billboard advertisements and hoardings. Custom candle packaging can be aligned precisely with your brand’s motto to look like an extension of the marketing campaigns. This is the best option especially if you are running on a tight budget.

Packaging aspects that must be considered

There are certain packaging facets that must be taken into account when designing the ideal boxes for your candles. Candles come in various shapes, sizes, and colors. How do customers know of this without opening the boxes? It is simple. The packaging can be made a reflection of the items inside through personalization. The important thing is to pick the right look for your candles. How do you make the right selection? A team of experts can guide you through the whole process without going over-board with the budget or the appearance. Just the right set of accessories, colors, and dimensions can take your brand places! Extravagant boxes that are printed in wonderful hues grab customer attention immediately and make them buy the candles impulsively.

Efficient materials are employed

Only high-grade boxes are used to keep the candle wax from melting in hot temperatures. The boxes are also cushioned to prevent the candles from breaking and getting damaged before reaching the end consumers. The packaging also aligns with the environmental preservation requirements as all the materials used are bio-degradable and recyclable. Modern customers demand their packaging be eco-friendly and prefer brands that incorporate such packaging within their product boxing.

The printing techniques used also help to keep the boxes from tearing off easily. Rich laminations and coatings protect the boxes from scratches and moisture while keeping the contents intact. Extra features such as ribbons & handles, scoring & gluing, custom perforation, and more can be employed to enhance the boxes’ appeal and go well with the candles packed inside.


Getting suitable boxes can be made easy by hiring professionals to style your custom candle packaging. Use these to make your brand a high priority for customers.

Joe Maillet

Joe Maillet is an avid reader and a writer by heart. He is an author, freelance writer and a contributor writer, who write articles and blogs for various leading online media publications and for CEO and entrepreneurs from across the world. He keeps himself updated with the latest marketing trends and always recognized in the industry for providing solutions to B2B and B2C businesses.