Although many businesses are shifting to digital platforms for promotional campaigns, printed materials are still kings of advertising. While using social media helps you reach out to a wide audience, round business stickers uniquely spread your messages. The printed adhesive label is one of the oldest marketing tools that enhance the popularity of your brand image. Here are the top four benefits of using stickers as a creative way to communicate and advertise new ideas.
A business sticker is not a six-page brochure or other booklets that contain all the information about your service and products. This printed page with a small dimension carries an important message for customers. When creating a custom sticker, you need to use only the most important content. The message may include a brand logo, a short slogan or promotional line, contact number, and email. Avoid adding too many texts to your message.
Stick them anywhere
To attract your clients or customers, you want to make your advertising message visible to all. If you advertise something on social media pages, people have to log into their account to check the message. Chances are they are going to skip the advertisement if they are into other personal posts rather than annoying ads pop up on their timelines. A custom sticker, however, allows you to share it with many people by sticking it to any type of surface.
Options such as TV commercial ads and billboards on tall buildings require you to pay a huge amount of cash because of maintenance costs paid by service providers. These advertising tools also don’t last forever because advertising companies usually make deals with their clients for only a specific period. You have to renew the agreement and pay more money to continue the advertisement. Meanwhile, premium sticker printing material is an object that can stay on the walls, electronic goods, and merchandise packages for a long time.
The aim of using a marketing tool is to make the audience realize that your service is always ready to reach out to them whenever they need you. When selling products to customers or giving away some gift items to associates and employees, you can add some flare to your service by showing your brand logo. For example, printing the brand name on the sticker of a product packet tells your identity to the buyers. In the same way, labeling the gift item like a coffee mug with your company name for in-house events can encourage your workforce.
Most importantly, a business sticker allows your customers to touch and feel the material when holding it in their hands. When customers buy a product from your company, the merchandise will have a label of your brand. Find a printing service that specializes in business cards, postcards, and stickers.