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Defining Business Success: How the Definition Changes for Different Businesses

Leading a business to success is the dream of every business owner and it includes completing their business goals and also reaching the revenue number they have set. There are various measures that define the success of a business and there can never be an agreement on the points that a business finds to be satisfying their expectations.

A Business Defines Its Success By Itself

The business goal defines what business aims at delivering. And also according to the set goal, the business can be mapped on the scale of success. Not failing in a business is never an option. Even the greatest entrepreneurs and business giants of today have faced failures during the initial phase. Therefore, it is important for you to understand that business success depends upon the business goals and aims you set.

Impressive Revenues: Can They Derive a Business to be a Success?

The ultimate aim of every business is to earn revenues that can lead them to better their service and also improve the living standards simultaneously. However, can the revenues define a business to be successful? There are cases of business giants who earn gigantic amounts globally and still list out themselves in the list of greatest failures. 

Therefore, revenue can never be a single parameter that can announce a business being successful or not. Here are a few examples of businesses that define their success in a unique way that can lead the future entrepreneurs to think twice before considering their business successful.

Manufacturers and Traders

The manufacturing business has always been in the limelight. The whole chain of industries starts from here as they are the ones that supply the products for other businesses and also for traders to sell. How do we define success for the manufacturing industry? Well, according to experts, manufacturing industries flourish when they raise enough investments and do not suffer from tariff barriers. As the research suggests, the growth rate reduced to 3.8 percent from 4.1 due to tariff barriers and less investment for the future.

The traders are also the ones in the chain. They handle the work of distributing and selling the items manufactured. The success of a business can only be confirmed if as a trader, they are able to sell more units of products and in the end, suffer from fewer losses and improve their sales. The revenues they earn and the losses they make are the primary factors deriving success for them. 

Marketing and Advertising

The world has come closer than ever. The internet has facilitated the world to order any services on their fingertips easily. In times like these, marketing and automation hold out their own importance in the business world. Promoting businesses to increase their reach and also earn them more customers is the primary goal of every marketing agency. Therefore, the parameter of success for marketing and advertising relies on their reach, experience earned, clients achieved, revenue earned and the popularity of their services. 

Software Development Firms

The increased need for technology-based solutions has led to an increase in software development firms that provide services to businesses. According to Statista, the global market size of IT and software development services has reached to 3,212 billion U.S. dollars in 2018 and is estimated to bounce over 3,360 billion US dollars in 2019. Therefore, the parameters deciding the success of software development companies are different than any other industries that are currently serving customers. 

The parameters defining success for software development and IT services include a number of employees and the experience and expertise they hold. As they are always ready to complete assigned tasks, the companies rely on earning more revenues and satisfying their clients with delivering excellent solutions. Also, one of the primary factors for them is the speed at which they adapt to the changing technology and the tools being used for development.

On-Demand Business Economy

The introduction of the on-demand business model has transformed many industries and their traditional approaches. The ride-hailing industry holds its name as being the first one where the on-demand business model through websites and mobile apps was implemented and now there are many business fields including on-demand economy as a prime running factor. The aspects that define on-demand business’s success are the ones that also apply to every other business.

For example, if an organization starts a handyman service provider business, they can follow the footsteps of other existing apps and opt for thumbtack clone or any such app solution that can provide excellent features to customers. The aspects of business success here will be the customer reach, brand creation and popularity, business upbringing and revenue generation. These factors collectively make an on-demand business successful.


The aspects vary as per the industry trends and business choices. However, the pivotal point here will be the revenue generated and the losses encountered. With businesses increasingly developing a clear understanding of their business goals and also supporting the business requisites, their business success is assured with their dedication and increasing market demands. 

Manoj Rupareliya

Manoj Rupareliya is the Online Marketing Expert and Blogger. He is an experienced writer with expertise in the field of technology, blockchain, crypto, AI, Digital Marketing and SEO.