If it was not for festive sales, there is absolutely no chance that any of us would be able to save while buying something brand new! Even despite all these ‘chances’, the possibilities of anyone getting any massive discounts that could even qualify as ‘savings’, are extremely rare. Or are they? Believe it or not, when it comes to making long-term investments many brands are more than willing to offer massive savings to attract customers, especially if it’s an up and coming brand that’s got a lot to prove. But then, the question arises, is it necessary? Will it help at all, either the customer and especially, the business? Let’s break it down.
Savings, for both short and long-term investments, comes majorly in two forms. The first, is where a brand/outlet/online platform offers a limited-time sale (or discount) on a specific range of products, or maybe all of their offerings on occasions like Black Friday and, as mentioned before, festive offers such as Holi and Diwali. The second way in which this can be done is when a particular company/brand/outlet/ online platform has figured out a way to sustain their production and profits after selling their products/services at less than competitive prices. This means that the company in question would be cutting costs on basic things like manufacturing and maintaining multiple dealerships and retail stores. For smaller brands, they might even have to incur the expense of partnering with many major dealerships to make their product line a part of the ‘showroom experience’. This especially acts as an added advantage for almost all online e-commerce platforms to enjoy. As a result, that results in the M.R.P or the Maximum Retail Price of a product/service actually being much, much lower than any of its ‘offline’ competitors.
But, this is only possible for digital purchases right? After all, any physical product needs transportation and storage to be able to reach from the manufacturer to the final consumer. Well, that is true. But, the effort here is not to completely eliminate the process, for it would highly inconvenience the user and introducing a new system that’s unique to your brand or products runs the risk of alienating countless existing as well as potential consumers. So, is there a way to make buying brand new physical products more affordable for the everyday consumer?
To answer this question, let us take a look at agriculture. India’s primary sector since our independence in 1947. In the 21st century, any amount of savings will help the modern farmer more than one could possibly ever imagine! Every bit of saving opportunity is a boon to their lives. So, how does one make an agricultural product that helps farmers save? Well, the most important thing to remember is that almost any product farmers buy will be for long-term use, i.e., any tractors, implements, accessories, etc., will most likely be used either for the entire season, or for multiple years, especially if a farmer is growing both Rabi (winter) and Kharif (summer) crops. So, what’s the solution? How do we make heavy machinery and long-term investments feasible for most, if not every farmer?
The solution is Digitrac. Digitrac is a tractor manufacturer that makes some of the tractor models in India. Also, being a part of Escorts Ltd., there is an immense factor of brand trust that its consumers enjoy whenever they purchase Digitrac’s products or avail it’s services. As far as it’s products are concerned, it also provides second-hand tractors for its customers. Be it the power and performance of a 50HP tractor, or even a 60HP tractor, they are all tractors for sale made available by Digitrac. There are also many, many tractor attachments the brand provides to its customers when they come in to purchase their Digitrac tractor.
So, is it possible to buy a new tractor and save on your very first purchase? Absolutely, with Digitrac, you’re buying online, directly from the company and which gives any and every farmer the opportunity to save big in the absence of transportation and storage costs incurred when shipping to dealers.
