Twenty years ago, just having a website was considered enough to stand out from a competition company. As of 2018, not owning a website means that few people will take your business seriously. Within this context, having a website that has poor design and little information for the customer is no longer viewed with good eyes. Your website should show your company’s values to really convince people. You have no idea how to create a professional website? Here are some do’s and don’ts that every business website needs in 2018. All of the elements below can make it much easier for your customers to find you and know more about your business, not to mention that they will make your site look much more professional.
Compatibility with mobile devices
Today, all of us carry a smartphone in our pockets. While several people use laptops and PCs to surf the web, they will most likely use a smartphone or tablet when they are looking for quick information about a company, product or service. Your website needs to be accessible from mobile devices. This means that:
- Images should be in the correct size
- Pages should remain the appropriate size
- The site should look consistent
- Your user needs to have excellent technical experience
Even a website that is optimized for laptops or PCs may not be optimized for mobile devices, which causes a distortion in the site’s appearance. Fortunately, almost every website development agency Dubai offer optimization as part of their packages, which means that scaling down for mobile devices happens automatically with every new update to your site.
Custom and professional logo design
Your logo will play a key role in the appearance of your website and should be well highlighted (especially on the homepage), which means that it will be in front of thousands of eyes of your visitors every day. A logo that does not represent your brand will not help at all but will only cause a feeling of disconnection with it. You will probably lose customers and followers in the process. Working with an online logo creator is a way to develop a logo that convinces the people in your brand.
Simple navigation and UI (user interface)
Your website is essentially a tool that transmits pertinent information to recurring and future clients quickly and efficiently. This means that browsing (how someone browses your site) and the UI (user interface, or what the user experiences when browsing a site) are extremely important and should be focused. Attention is much lower than it was in the past, and sites that were overloaded with too many pages and navigation buttons can cause people to leave the site. Why does it happen? Because people are overwhelmed with many options and are in doubt which to choose.
When you’re doing your company website, focus on getting straight to the point in a simple way. The text should be clean and easy to read, and the design elements should be easy to use and modern. Avoid at any cost the temptation to add more images or text that are not extremely necessary, your visitors will thank you and you will generate more leads.
Centralized contact information
If your main goal in creating a new website is to bring in new customers or consumers, you cannot help but keep your contact information hidden. A “Contact” page is always very important, but it should be at the top or bottom of every page on your site. The font size and type should be large, clear and to the point. The idea is not to bombard your visitors with ways to get in touch with you but make it as easy as possible for them to find that information in the first place.
That way, not only make assumptions about how to create a professional website. Start with the elements of the design that are already tested and converted, from there make your changes. Your options for creating with freedom are endless, so look at the ones that are working and improving them.
There are some things that should not be done in the world of web design. They are rules that many more mature web designers tend to believe are pure common sense, which are “implicit”. But what are these “implicit rules”?
Web design is different from graphic design
If you are a print designer and make websites as something complementary, stop creating websites and provide “advice” to your customers about web designing. The difference between print design and web design is how to design an advertisement for a racing car and actually build that racing car.
We are no longer in 1999. In fact, we are more than 10 years from this date. Under no circumstances use flashing text, marquees, FrontPage, pop-ups, download fonts and Flash intro.
If you consider sites with these things as “well-crafted sites,” you need to look at the year of your calendar. The web has evolved and sensible web designers have come to see that these craps did not add up to anything (and therefore no longer use them).
Do not control the user’s browsing mode
Do not try to reinvent the navigation of your website
Putting the menu on top, left, right up works because you do not want to try to reinvent the way people interact with digital interfaces while trying to sell your product or service. People get confused, angry, and then they leave.
Do not wrap the user before he enters the site
If your site requires the user to load the homepage and then have to open the actual site in a popup, you lose. Wrap it up, throw it in the trash and start over. If your site does not automatically open as soon as the person types the address and the message is not displayed right away, it is very difficult for someone to be waiting to continue accessing your site (no matter how cool your Flash intro is).
One of the great challenges in working with the web is to keep abreast of the technological innovations that appear and disappear, renew and surpass at an impressive speed. There are so many tools and platforms that multiply every day that it is difficult to know all (perhaps humanly impossible too).