For an entrepreneur like Larby Amirouche, being visible across Google is a great opportunity to drive sales and meet new potential customers. Aside from ranking on the SERPs, being listed as an actual business is an advantage.
Here, you will learn more about maximizing your free Google My Business listing and how it can help you boost your online presence and increase your sales conversion.
What Is Google My Business?
Google My Business is another free tool that this tech giant created for users. It is a one-stop-shop where you can perform almost everything from managing how your business will look up to performing SEO.
This essential tool can help you adjust how your business will look like on Maps, the Knowledge Graph, Google+, also on organic search results.
Moreover, it is treated as an online business directory. You can find all the necessary business information from different companies, local and international.
Keep in mind that your Google My Business profile is a representation of who you are so it is recommended that you keep every detail you put accurately.
Also, we are all aware that Google indexes and crawls sites every time and Google My Business should be treated as an extension of your webpages. This also contributes to a ranking factor on Google’s SERPs.
Importance of Signing Up To Google My Business
A recent study shows that 45,000 anonymous local business listings appear when doing a Google search. This just proves that your presence on Google My Business is a great opportunity to get more views, clicks, and actions as a result of your localized content.
Here are other benefits you can get when you finally claim your Google My Business listing.
- With updated and detailed information, GMB helps you enhance your website ranking on SERPs. It will also show your business offerings as per the customers’ requirements.
- It improves the listing of business in local search results. Google will trace the location of users and GMB will display your business listing based on the products and services you offer.
- Businesses with verified information on Google My Business are considered reputable by the customers. More credibility, more possible customers, more sales.
- You can engage with your customers through review. Responding to the customers’ reviews helps in strengthening the credibility of your business. Also, customers are satisfied when their concerns are heard and answered.