“Blogging is a conversation, not a code” – Mike Butcher
So, finally, you have made a decision to start your own blog? Great! Apart from choosing the right name and blogging platform, you would require great graphics to attract the target audience to your blog. You must be thinking that you can do that with powerful content. Well, undoubtedly, meaningful content does play an important role in catching the attention of readers, but we cannot ignore the importance of visual content, especially in this digital age.
Blog posts are the bread and butter of your content marketing strategy. While words are responsible for building a story, visual elements play a significant role in making blog posts more engaging and compelling. Studies have also shown that people remember more of the visual content and share visual posts more frequently as compared to simple textual posts.
To create engaging visuals, you need the help of a professional graphic designer. But if you don’t know anything about design, then choosing the right designer may seem to be a daunting task. Don’t worry! That is why we have come up with this blog, where we will be sharing a few tips to find the right graphic designer for your blog. Let’s get started!
Know the difference between a graphic designer and a developer:
When it comes to designing a blog, a lot of people often get confused between a graphic designer and a developer. They think that they are both the same and have similar responsibilities. Well, this is not the truth. A developer is a coder who creates custom page templates and plugins. Anything that affects the functionality of WordPress would require the help of a developer. A graphic designer, on the other hand, helps in choosing the various design features that are required to make a blog look eye-catching. They also help in creating graphics for blog posts. Some designers can do coding, but developers can rarely be great in designing. So, during the recruitment process, read the skills and experience of your candidates carefully.
Set clear expectations:
Any successful project starts by providing enough background information to the talent you are trying to attract. So be clear with your expectations and draft a brief that explains the nature of your business, its objectives, goals, and project details (budget, deadline, target audience, etc). You can also mention the skills and qualifications that you are looking forward to a designer.
Search the right places:
There was a time when finding the right talent was difficult. Even if you succeeded in finding the right graphic designer, your reach was restricted to your area only. But nowadays, with the advancement in technology, things have changed a lot. Today you can connect with incredible graphic design talents through various websites like Designhill, Upwork, Fiverr, etc.
Don’t just rely on their portfolios:
A portfolio allows graphic designers to showcase their skills and achievements. This gives them the opportunity to convince the client to hire them. But hiring a designer based on their portfolio is not the best strategy to follow. In the lure to get hired, candidates are bound to have an impressive portfolio. Choose the design from their portfolio and ask them questions like ‘What was the inspiration behind a particular design?’, ‘why choose a particular color or font?’, or ‘how they had come up with the concept’. Asking these questions will give you an insight into the candidate’s abilities. Through their answers to these questions, you will also get to know whether the designs shown in the portfolio are their original designs or not.
Ask questions to determine their behavioral skills:
When you want to hire someone, knowing their skills and experience is not enough. You also want to make sure if a particular candidate can perfectly fit in your team or not. And you cannot judge that by just looking at their portfolio. To determine their behavioral skills, ask questions like “How well do you collaborate with other team members?”, “How well can you take criticism?”, or “Tell us about a time when you handled a challenging situation?” etc.
Give them a trial project:
After this whole process, if you find a candidate suitable for your job, give them a trial project. It is the best way to test the skills and creativity of the candidate as well as their commitment to the company. If you think that your project will take a longer time, you can pay a small amount to the candidate for the project. But make sure you convey this thing in advance to the candidate. This motivates them to perform better and will also show them your professionalism.
Understand their expectations as well:
Just like interviewers, interviewees have certain expectations from the company too. If you find a suitable candidate for your project, before making a final decision, ask them about their expectations. For instance, a candidate may want to know the number of days/hours they are supposed to work. Having clarity about expectations decreases the chances of having any future discrepancies.
Negotiate the pricing:
Most of the startups have budget constraints. If you think that a candidate is perfect for your project but is charging a little higher than your expectation, don’t hesitate to negotiate the pricing. But if you think that the candidate is not settling for less, it is advisable not to be stubborn. After all, finding the right talent is not easy. Also, hiring a talented graphic designer for a blog at a slightly higher price would ultimately be an investment in your business.
Hiring a graphic designer is one of the key ways to take a blog to the next level. We hope that the above tips will surely help you find the right graphic designer for your blog.