To succeed in business nowadays online reviews have become one of the most important factors to consider. It might not be that visible to many but before many people or consumers make any purchase decisions they have to look for online reviews. The surprising truth is that most consumers depend on online business reviews rather than personal recommendations.
The guide in this post will help you leverage customer reviews. Businesses with an online presence can have a global business review because it is not limited to local consumers or customers.
Why You Need To Integrate Online reviews To Your Business
You can Improve Your Search Rankings With Review
Online reviews are one of the most noticeable ranking factors for local search and help businesses with low-quality link profiles to even rank. With more online reviews Google may trust your business and pass a message across to the search engine that people have interacted with it.
Most Customers Use Various Online Review Sites
For someone selling a service, there is every possibility that customers will check you on TripAdvisor or Yelp. And online reviews on Google or Amazon for a consumable product. If you want to review a business some sites can help with that. So, get reviewed on many of them irrespective of the products or services you provide.
Online Reviews Affect Purchase Decisions
Consumers want to know what others are saying about your products or services before making any decision. And that is why they check for online reviews about the business, product or service provided and then make purchase decisions.
How To Leverage Online Reviews
Respond To Customer Reviews
You want your customer to feel appreciated and recognized, one of the ways to do that is by responding to their reviews online. You can also build brand loyalty by responding to reviews of customers. And negative reviews can be used to make improvements where necessary to gain customer trust.
Improve Search Ranking With Keywords from Product Reviews
Look for common words that are used to describe your products or services. Make use of these keywords for positioning your product, content creation, tags and keyword targeting to improve the search ranking of your business or products.
Enhance Your Sales and Brand With Customer Feedback
One of the ways to be a better brand is by listening to customers. With the feedback provided by the customers, you can know where there is need for improvement. When you can meet up with their expectations it will enhance your sales and online reviews.
How To Control Your Reviews
Begin With Google And Yelp
Google is one of the most popularly used search engines around the world. To get new customers you can create a business profile in Google My Business. People will be able to see your business profile when they search on Google and you can respond directly to customers to build relationships. Yelp is also a popular consumer review site you can begin with on the internet.
Setup Your Business On Review Sites
There are various review sites online, ensure you get the one that is suitable for your business. Where potential customers can reach you.
Google Search for your Business For Review
There is a possibility that potential customers are already engaging in review sites you enlisted into. And you also want to know what your business name ranks on other sites and search terms that are related to your business.
Ask For Reviews
You can ask for a review from a customer and it is not something you should do once in a while but should be a habit. Select three sites that are suitable for your business and should be integrated into your store and website. You can search for Review Site Name + Button for Website on Google to get a sticker for your window or buttons for your website. Review sites can also be included on your product packaging, business cards, emails or menus.
Check and Respond to Online Reviews
When you check and respond to reviews, you can quickly resolve issues and apologize if needed. For a positive review, you want to appreciate your customer for their reviews, suggestions and let them know how happy you are they have a great experience. Once customers know you will respond to their review they will always want to drop their review.
At some point, you will get a negative review but handling the situation well can turn things around for good. Don’t be discouraged with the negative review, do your best to resolve the situation and take the complaint very seriously.
Use Positive Reviews For Marketing
Any reviews on the review sites are owned by them and copying and pasting them into your website or marketing material can result in copyright issues. But there are ways to go about it to avoid copyright infringement.
Instead of the whole reviews, you can just quote the reviews as a headline and give credit to the site the review was made. From your review pool, you can create statistics. And you can use what interests your customers about your services and products as a theme for marketing promotions and emails.
If you want to see growth, improvement and increase in your business take control of your online reviews. Hopefully with the guidelines provided in this post business owners can get insight into online reviews.