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DEFI Marketing
By 1GRAVITY REVIEWS 3,557 views

ICO / STO / DEFI Marketing – Comprehensive Study

Crypto space, financial service, or an independent financial institution. Which has no headquarters, which is not affiliated with any of the giant financial corporations, is making very loud noise among all the industries in the world? The effect of crypto space is now reflecting everywhere. Many Multinational Corporations are already accepting crypto tokens/coins as payment. In other words, a medium has been created by crypto to facilitate smooth trade, and dominate the entire world.

Cryptocurrencies are now at their peak, and BTC or any other major crypto coin even bounced back from the pandemic very easily, when many Stock market kings are still suffocating in the pandemic downfall. The next generation of trade, entertainment, health care, and pretty much everything will depend on cryptocurrencies as a utility for the services. This made many people get into the crypto sphere with more trust. As the traffic in the crypto space is very high and to stand out in the crowd, you need an excellent marketing strategy as a key to blow up the competitors and to stay by letting the world know about the exclusiveness of your product. This article will talk about the various marketing strategies used for various services in the crypto market.

STO Marketing – Real-time assets as collateral

Security Token offering is also known as the tokenized Initial Public Offering, where to launch an STO, the user will provide a stable real-time asset as collateral or security. This helps in taking out the various fraudulent activities. The Security Token offering is one most influential and, at the same time, most trusted sources of crowdfunding.

The STO marketing involves–

The Security token offering will need an extensive marketing strategy to reach a large scale of investors, and The marketing includes basic functions like,

  • Whitepaper
  • Roadmap
  • Blogs
  • PR
  • Social media marketing


The whitepaper may seem to be a part of the STO development process, but actually, the real marketing begins here. The whitepaper must be more informative but should also be very simple. The whitepaper is the only key to define and present your project or idea to attract investors.


The roadmap of the STO will also play a vital role in inspiring people. If you have an excellent whitepaper, but your roadmap is not clear, then the user will not be convinced to invest in your project.


Blogs are the one efficient way to influence the investment; posting blogs that are describing your idea, your workflow, and how your plan can bring in the change will have more successful insights.

PR- Press Release

The Press release is the process of letting the world know about your idea, and it will be a combination of both technical and promotional aspects. Releasing a PR is not a simple process. It requires constant experience to influence the people with PR.

Social Media marketing

Figuring the best media for your idea, making posts, hiring influencers to get more traffic is a huge task in itself. Thus, social media marketing is a vast region to cover.

STO Marketing Agency–

STO marketing agency is the people/organization/agents who can excellently perform the above-mentioned duties and can do a lot other than mentioned. STO marketing agency is now one of the best chances to get crowdfunding.

ICO Marketing–

ICO doesn’t need an intro.  Its records are already giving the world a huge intro about its potential. This Initial Coin Offering has a record of reaching 5 Billion US Dollars crowdfunding just in one year. The ICO’s are boundless, and they maintain high anonymity to preserve the privacy of the ICO owner and the investor.

ICO Marketing Agency–

Moreover, ICO marketing will have the same procedure to follow as mentioned above in the STO, but they are pretty basic marketing stuff. But when an experienced agency comes then, There are more when you dig deeper. Like,

Special Rewards–

What is the catch? Every investor will come through the question every time they try to invest. If you have a solution to attract the investor by accepting questions, that is an excellent marketing strategy.

Special rewards are one such that attracts the investors to invest in the ICO. The reward can be a certain amount of utility token or maybe something else that is actually considered special in the crypto space.


The listing is also one of the most effective ways to get investors to your ICO, and listing is defined to be making your ICO available in the list of certain crypto exchanges. This brings in trustability, and people investing in your ICO will increase.

These are just a few of the ICO marketing agency’s marketing strategies, and there are even more to enhance a certain ICO. A Crypto marketing agency also can help you with the listing.

DeFi marketing–

DeFi has a large portion in the success of the crypto space. DeFi is one of the main reasons for people to choose crypto space. The decentralized structure, the anonymity it provides, instant action it shows, and the list goes on. DeFi made the entire digital space better. Now many e-commerce and other industries are planning to integrate DeFi to get the people’s trust and offer convenience to them.

All these brought a huge number of people into the DeFi space, and to be a star of the crowd the need for DeFi marketing is highly needed.

DeFi marketing Agency–

DeFi marketing agencies are the people who know the DeFi markets and work on increasing your recursive flow in the DeFi markets. DeFi marketing involves.

  • Performance marketing
  • Community marketing
  • Guest blogs
  • Deal marketing

These are some new strategies that the DeFi marketing agency follows to attract people, and there is a lot more to access. These guys are completely experienced in making you stand out.

Wrapping Up

Crypto marketing is the best chance to make utilization of the crypto industries. In the crypto space, you need to be more concerned about the time and timely attacks, and the crypto marketing people have very vast experience in performing those attacks. DeFi marketing, STO marketing, and this ICO marketing will also come under crypto marketing. Crypto marketing involves everything from NFT to the blockchain. And if you are interested in making a debut or enhancing your existing business, then crypto marketing is the best one.

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