A good website won’t just sell your product or service. A good website will be a stylish reflection of your developed brand persona, created with your customer’s user experience in mind. The user interface should be simple, well thought out, and bold enough to get your message across. Most of all, it should represent you in an accurate, yet intricate, way.
Does your website do all of this? If not, then you have to ask yourself if there is room for improvement. Follow these 5 tips for making your website a better place for your users and watch your business boom.
5 Best Ways to Improve User Experience in Your Website
Without further ado, let’s run through the ways your site could be a little bit better off…
1 – Test it Out!
How do you know if your user is having a pleasant experience on your website or not? You ask friends and family to test it out or you hire someone to test it for you. Realistically, user testing should be done at least twice a year to ensure the smooth flow of all your software. Only by testing regularly can you identify and treat issues. think of it as a way to get reviews for your website.
2 – Load it Less
Videos and photographs take up huge amounts of memory and some of your clients are going to be on a limited data plan through their internet provider. There are people who will skip straight past a site loaded with too many videos or images, simply because of the data it eats through. If your site is graphics heavy you will slow down the computers of all who pass through. Monitor and correct this before it is too late.
3 – Searchability is Important
If a user can’t scan your pages in 2.5 seconds or less, then what use is it in the first place? People will land on your homepage and look for your prices, and more often than not, they will search your businesses name plus the service they are looking for (opening hours, prices, jobs, for example) If Google doesn’t bring them to that exact page, they are going to want to search your site. If they can’t, and they can’t find what they are looking for, that is one less customer for you.
4 – Steal, Steal, Steal!
Look at your competitor sites, steal all their best parts and discard the rest. Competition is there to help you expand and grow, it is only by harnessing it correctly that you can use it to make the user experience on your own website better. As they say: take what resonates. If it doesn’t work for you there is no point in bending it to fit. After all… who knows your business better than those that are fighting you for it?
5 – Call in the Experts
If all else fails, don’t forget that there are experts in websites just the same way as you can get an expert to fix your burst pipes. For top-notch design services in New Orleans, you don’t need to look farther than these very pages. So contact the experts, get the job done right, and then all you have to do is keep up the maintenance to ensure your users have the best experience of all.