Proxies are incredibly versatile tools. The versatility stems from the fact that they can be integrated into various third-party software. From conventional browsers to anti-detect browsers. From desktop operating systems such as macOS, Ubuntu, and Windows to mobile operating systems like Android, iPad OS, and iOS.Additionally, proxies can be integrated into web scrapers and application programming interface platforms like Postman. Each of these integrations is useful in its own way. In this article, however, we will focus on how integrating proxy servers into the software can impact search engine optimization (SEO). Let’s get started.
What is a Proxy?
Also known as a proxy server, a proxy is any hardware or software that acts as an intermediary between a user’s computer or web client (browser) and a web server. It, therefore, prevents direct communication between these two connected entities. If the proxy is configured into a user’s computer (forward proxy), it sends web requests and receives HTML responses on behalf of the computer. It thus acts as an extra layer of protection. Simply put, a forward proxy forwards the requests and responses to the target recipient.
Similarly, if a proxy is integrated into a web server (reverse proxy), it receives all incoming requests first before sending them to the web server. In some cases, the proxy may also cache frequently accessed files that it will then send to the visitor without involving the web server. This way, the reverse proxy reduces the loading time and frees up the resources and bandwidth for more important tasks.
It’s the proxies that forward requests that are integrated into third-party software. More specifically, you can primarily integrate only data center, residential, and mobile proxies into any application or software you desire. To do this, simply follow the documentation provided by your proxy service provider.
Proxy Integration for SEO
As stated, proxies can be integrated into several supporting software, including those used to boost search engine optimization (SEO) strategies. But before getting into which applications you can use to achieve your SEO strategy goals, what is SEO?
SEO is the practice of increasing a website’s ranking on search engine results pages (SERPs), thus increasing its visibility when people search using certain keywords. While it may sound straightforward, SEO is a progressive process that involves technical interventions such as the loading speeds of the websites to whether or not they support server-side or client-side rendering.
However, it also includes less technical SEO best practices such as relevant keywords for a given topic, backlinks, the structure of the webpage, and the content posted therein, just to mention a few. Of these less technical SEO aspects, you can use software such as web scrapers to extract keywords from websites with a high ranking on SERPs. But web scrapers cannot operate in isolation, especially considering the anti-scraping techniques that websites implement. Examples of these techniques include IP bans, CAPTCHA puzzles or codes, header, and user agent requirements, and sign-in/log-in pages, just to mention a few. Fortunately, you can use proxies for SEO to bypass some of these restrictions and ensure smooth data extraction. This is where proxy integration comes in.
Proxy Integration with Web Scrapers
You can integrate a proxy from a reliable service provider into your web scraper, whether it’s an off-the-shelf solution or a custom data extraction bot created using Python. For instance, you can integrate data center proxies for SEO into third-party web scrapings applications like Apify, ParseHub, Helium Scraper, WebHarvy, and Octoparse, just to mention a few. Follow the link to find more info on specific proxy integration steps.
The proxy integration with web scrapers allows you to extract SEO-related data from websites seamlessly. To put it simply, it prevents IP bans and CAPTCHAs.
Proxy Integration with SEO Audit Tools
The above-mentioned web scrapers are designed for general-purpose web scraping. However, if you want a more SEO-oriented and specialized tool, you can use SEO spiders, an example of which is Screaming Frog. Such a tool crawls your website and identifies common SEO issues. Simply put, it performs an SEO audit, enabling you to improve your website’s SEO strategy.
If you want to undertake SEO audits in bulk, the scale of your operation may be impeded by anti-bot measures. For this reason, it’s important to link the SEO audit tool with a proxy. These integration proxies for SEO enable the tool to undertake the audit without unnecessary constraints.
Proxies help to bypass specific anti-bot measures such as CAPTCHAs and IP blocks. Thus, when integrated into web scrapers or specialized SEO tools, they can enable you to improve your website’s SEO strategy. Specifically, this proxy integration enables the tools to collect data on the right keywords to use; plus, they identify common SEO issues.