“Simply put, what investors are looking for in a pitch deck is a great presentation that clearly outlines a pain point that exists today and demonstrates the Founder(s)’ unique position to solve this pain point at this point in time” says Alan Safahi, San Francisco entrepreneur and 6X startup founder and Principal at Safahi Global Advisors.
According to this definition, a presentation can become the most important document for your company. It is through this presentation that you will be able to captivate your audience and collect the financing you require to carry out your project.
In this article, we will be sharing some essential tips for you to prepare a winning presentation, which answers all the concerns of investors.
Tonality of your presentation
Before starting to prepare your presentation, you must define what tone you want to use in it. This will depend on what you want to convey to investors.
Add creativity to the presentation, and prevent it from being boring or unattractive. The best combination you can use is your creativity with high quality content.
A high-level summary
Include a high-level summary. Two slides should be enough to start your presentation, highlighting the essence of your business.
You must include all the aspects that you want to make known to potential investors.
Explain the problem that your product will solve
In these slides you must capture the opportunity that your business represents, highlighting what are the needs or problems that it will cover.
You must make it clear what is the lack of the market that your product will be able to satisfy.
For this, you can use two to four slides, depending on the complexity of your project and the level of demand of your audience.
Describe your product in detail
According to Safahi, it is vitally important that you include a detailed explanation of your product in your launch presentation.
You must delve into what differentiates your product, why it is better than the competition that may exist, and how it will guarantee market satisfaction. Make sure you cover everything about your product including proposed product / market fit and the answer to the question “Why Now?”.
Present your Marketing strategy
Once you have the audience captivated with your product proposal, you must present an effective marketing strategy.
This strategy will depend on the phase in which your business is, but you must demonstrate to your potential investors that you have objectively devised a plan to earn a space in the market.
Describe your team
One aspect that investors take into account is the team you have assembled to get the job done. Remember that they would be investing not just in your idea, but also in your effort and of course in your team.
Use some slides to introduce your team, and show that it is made up of people committed to the company. You should also take the opportunity to highlight their strengths and the past relationships with you and each other Founders and team members so show a history of a team that has successfully worked together and gets along with each other.
Well-formulated financial projections
According to the criteria of the San Francisco advisor and 6X startup founder Safahi, this point is highly anticipated by investors.
You must clearly describe what the projections are for both income and costs of your company. Make sure to clarify how you will use the money you will raise.
These projections must be professionally and realistically calculated. Clear and objective information at this point is highly appreciated by investors.