If you have a passion for woodwork then you should seriously consider making this into a business because the rise of eCommerce has made this easier than ever and there is a huge market for homemade products. People will often look online for items like chairs, tables, kid’s toys, and doors and many will prefer to find unique items from an independent designer as opposed to generic items from a large store.
Online Store
So, how can you go about setting up a successful woodworking business? Having a strong online presence is critical in today’s day and age so you will want to have a high-quality eCommerce store and it is best to use high-traffic platforms like Shopify and eBay so that you can get more traffic while also benefiting from an easy-to-use platform. It is critical that you include clear product details, including unique product descriptions, high-quality photographs, video demonstrations, and customer reviews.
Social Media
It is also important to have a presence on social media so that you can promote your business, engage with your target audience, and show your expertise. A woodworking business works well with this platform because you can share videos of you creating your masterpieces, provide instant customer service, and even take bespoke orders. You should be creating and sharing high-quality content to promote your services, such as how-to guides and tips, and then responding to any questions and comments that people leave.
Posters/Leaflets
Having a strong online presence is important but you must not overlook the value of traditional forms of advertising. Posting leaflets and posters in the local area can be a low-cost and effective way to create awareness about your business and engage with the local community so this is also highly worthwhile.
Attending Local Events
Following this, it is also a good idea to set up stalls at local events where you can sell your items and promote your business. This will help to create awareness in the local community and will be a good way to develop your brand reputation.
Delivery
One of the biggest challenges that you will face when starting a woodworking business is delivery. You need to have an efficient system in place so that you can get items to your customers quickly, efficiently and cheaply. This is difficult with large parcel delivery but you can find online services that will help you to find the best courier for these types of jobs.
Starting a woodworking business can be a rewarding and lucrative venture, but it can be challenging in a competitive arena so hopefully the above advice will help you to hit the ground running and stand out both online and offline so that you can find success and build a name for yourself.
