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Mamaearth VS WOW: which one should you choose?

Wow, and Mamaearth is no doubt amongst the giants in the beauty and skincare world. They are brands offering almost the same products while being at each other’s throats in the market. They both use natural products as well as raw materials that are free of toxins to produce skincare products. Mamaearth and Wow are both environmentally conscious and responsible brands. Both brands have business websites where they offer customer care services. Influencers play a great role in advertising their brands. A lot of consumers are confused about which brand to choose out from the two. Therefore, it is a common thing to see people search for Mamaearth vs Wow on the internet. They do this to get users who have used the brands to compare the two brands. Little wonder questions like, is Wow product good? Which is better Wow or Mamaearth? Are mama earth products good or bad? What can I use for my hair? Wow, products for hair growth? Or MamaEarth products for hair growth? are what is parading the internet.

Hence, we have decided to compare the two brands to help consumers make the right choice.

Which is Better or Mamaearth?

In a Mamaearth vs Wow survey, some consumers prefer Mamaearth while others prefer Wow. The consumers of both brands claim that the two brands never compromise on quality. It isn’t easy to know whether Mamaearth or Wow is better than the other.
If you prefer an organic product, go for Mamaearth. On the other hand, if you want scientifically made products, go for Wow.


Are Mamaearth Products Good or Bad?

Mamaearth has a marketing strategy to communicate the brand to its audience. The marketing goal is to tell the audience that they rely only on natural raw materials for production. This is true because their natural products are non-toxic. The brand leverages influencers and social media to pass this message across. They try to make the brand credible to consumers and get them to trust the brand. This means that if the consumers trust them, then their products work for them perfectly.


Is Wow Product Good?

Yes, the products are good and effective. The main objective of the Wow brand is to produce products that follow the sustainability rules. They want people to use their products to get healthy skin and hair. Wow, the brand produces beauty and wellness products for its consumers. They created their products’ formulas from ancient cosmetic recipes. More than anything, wow is popular for using ecologically friendly materials to produce goods and package them.

Wow has some products called wow science products. This brand of products is carefully manufactured with organic materials. These organic materials are mixtures of herbs and ayurvedic products. The results are non-toxic skincare and hair products. The company uses plant extracts to reduce the use of artificial materials in cosmetics. Consumers who used these products have testified that they were not allergic to the products.

Wow makes it a point to list out all the natural ingredients used. These ingredients can be found in the products’ packages or on their web pages. The brand also creatively combines two or more products. The brand has a blogging site that gives skincare and hair remedies to consumers. They give skin care and hair tips by recommending natural products to the site visitors. Consumers who have bought their products but don’t know how to use them can go to the site for instructions.

Some Wow science products are produced from mixing natural fruits rich in Vit. C. This vitamin is beneficial for those that are passionate about skincare. Wow has stated that they don’t use sulfate, silicone, and other restricted skincare raw materials.


Mamaearth VS Wow

  • Environmental Friendliness:-  Mamaearth was established 5 years ago. Mamaearth uses go-green concepts while WOW commodities are more scientifically inclined. That is, mama earth prefers the ayurvedic way while Wow uses scientific research to make their products. Looking at their growth, both insist that almost 90% of their products are purely organic. This is debatable as there aren’t any products that are organic without synthetic materials.


  • Use of Naturally-made Packages And Raw Materials:- Mamaearth consumers were satisfied when the brand made customer-specific products. However, WOW-science consumers are satisfied with the scientific approach used by the brand.
    Mamaearth uses green to highlight the features of the toxin-free ingredients used. Meanwhile, Wow-science used natural ingredients in body care to combat ageing skins.


  • Mamaearth makes products that do not have sulfate or artificial materials:- Artificial raw materials are used to make soaps for car wash and detergent for use in the house. These soaps are not meant to be used on the body. They can destroy the skin. Yet, some shady skincare companies used the raw materials for these soaps in producing skincare products. Sulfur is a toxic ingredient that can remove the skin’s natural oils. Most people are intolerant to products that have sulfur. Some have blemishes and inflammation on their skin when they use sulfate products. Most complain of rashes and allergic reactions to such products. Mamaearth products are approved by the Foods and Drugs Administration control agents. Mamaearth brand said they are doing their part to reduce their carbon footprint. They use eco-friendly packages to pack their products.

Wow takes time to conduct scientific research on how to make their products. Due to these, their products undergo strict testing after creation. Their scientists have to approve the products before they can introduce them to the market.


  • Use of Green Resources:- The two brands have shown consumers the green ingredients they use. They insist on the use of non-toxic raw materials. Consumers can verify this by:-
    The usefulness level or the outcome of using the products.
    Comparing costs, their usage of promotional materials, and price reduction.


  • Mamaearth Vs Wow Price:- Comparing the costs of both commodities, the prices of both products are somewhat the same. What sets them apart is that Mamaearth gives more discounts with effective advertisements. Mama-earth also does more combination-sets at reduced prices compared to Wow-science.


Which is Better, Wow or MamaEarth For Hair Growth?

Both products can be used to treat damaged hair.

  • Mamaearth Products for Hair Growth:- When it comes to hair products, mamaearth uses raw ingredients like onion, orange, herbs, and plants in their products. The brand believes that using toxic materials can damage the hair sometimes to the extreme. Damaged hair takes a lot of time, money, and effort to restore to its healthy state.


  • Wow Products for Hair Growth:- Wow, products for hair growth have been effective for users. The products are made from natural ingredients for all hair types to boost hair growth.



In a nutshell, when comparing Mamaearth vs Wow, both brands have their strengths and weaknesses. Mama-earth lays more focus on customizing body-care products for their customers. Wow-science emphasizes using science to provide skincare and hair remedies.

Whether the Wow product is good or mama earth products are good or bad depends on the user. To know which is better between Wow or MamaEarth use either of the products to compare.

But one thing they have in common is giving their customers naturally enhanced beauty products.





Aps Admin