The usage and benefits of utilizing motion graphics Singapore for business campaigns are only limited to the imagination, skills, and experiences that one possesses to make content out of it. By selecting the platforms as well as the targeted audience, the benefits can be rightly optimized too.
Many 3D Animation Company Singapore incorporates motion graphics for their client’s work. This is because they have already experienced the numerous advantages of Motion Graphics. Some of them are mentioned here.
- Right Branding Solution: Branding is essentially about making the right image in the targeted audience’s mind about the associated services and products with the impacting solutions of branding. Here motion graphic videos happen to attract the attention instantly of the audience in limited attention time. They also engage the audience mentally and emotionally with the message of the brand.
- Simplifying Sophisticated Topics: Simplifying the most complex topics and ideas through videos made with motion graphics for the viewers and also adding value to them is another advantage here. There are possibilities of including engaging visuals such as characters, diagrams, illustrations to churn up a content that can be consumed immediately without an audience having to go through a lengthy blog. Thus, subjects such as IOT, physics, data visualization, statistics, chemistry etc. can be aptly simplified for viewers without much difficulty. While, the audience enjoys it too.
- Higher Engagement: The engagement ratio of motion graphics Singapore content is higher by 12 times in comparison to the written or textual only content over the web. The content is deemed memorable by nearly 80% of viewers for up to a month, while they tend to remain close to 95% of information rendered to them visually. This is in comparison to the mere 10% retention rate of the textual content presented to the audience in general.
- Experiencing Multi-Sensory Content: Since every 3D Animation Company Singapore engaged in creating motion graphics videos, which caters to audiences who belong to almost all walks of life. It brings the content of multi-sensory experiences to its audience, which has something for everyone. This way, one single video can cater to the different audiences successfully without failing its objective of garnering attention.
- Cost & Time Effective: As the videos made through motion graphics include illustrations, designs as well as audio content, they drive a much higher rate of conversion. This conversion of website traffic to sales of the service-subscription or product is higher by 20%, which is in comparison to any other kind of content marketing. Thus, even if the audience sees the video once, they can be converted into a motivated subscriber or buyer.
- Suitability To Various Goals & Platforms: The videos made with motion graphics can be customized effectively for various kind of advertising, marketing as well as branding goals that can work on variety of platforms as well as in different formats. Such flexibility is not available in most of the content types.
Indeed, motion graphics does sound a complex tool, but once it has been harnessed and put to play; businesses start scoring revenues.