The world is becoming increasingly mobile and in order to be able to connect to global consumers, visibility on Amazon.com has become mandatory. There is absolutely no doubt that Amazon, today, provides the best platform for increasing e-commerce sales volumes. Thus it has now become necessary to have an effective Amazon SEO presence.
An effective way of improving SEO presence of Amazon is to avail the services of an SEO Consultant India who specializes in the same. But in order to get the best out of the money invested in hiring them, care must be taken to ensure that they offer the following services:
- Account set-up: In order to become a seller on Amazon, a seller needs to set-up an account that needs to feature the products being sold and an inbound shipping plan.
- Brand set-up: In order to become eligible for the A+ category of branded content and to protect trademarked products, the seller also needs to get his brand registered with Amazon.
- Account Audit: This involves reviewing the existing seller set-up, understanding the pros and cons of the same, checking on the rankings it is getting and analyzing the web traffic that the account is generating. After this it is the job of the company providing Amazon SEO Services India to improve the same by recommending keyword ideas, cleaning up content, optimizing the current listings, updating categories and generally fixing any other errors that might be present.
- Competitor Research: This is done with the help of advanced keyword research tools so that the competitors ranking strategy in Amazon can be gauged and recommendations for MSRP prices offered. Product gaps and any other beneficial opportunities are also sought and utilized to benefit the seller.
- Optimization of Amazon listings: By the addition of photographs and videos of high quality, uploading unique product descriptions, optimization of content and title, etc., the seller products can be made to rank high on Amazon listings.
- Review Strategies: Coming up with appropriate review strategies the SEO Consultant India is able to tide the seller over the initial no-review period.
- Ongoing Optimization: Product listings and consumer needs to keep changing frequently and hence product and Amazon listing optimization need to be an ongoing process and this needs to be ensured.
- PPC Services: This is an important strategy which helps sellers get buyers with low ACoS and high ROI from social, manual and automatic sources. In order to ensure this the seller’s Amazon sponsored ads need to be properly managed so that they perform as per expectations.
- Buy-box Management: It is very important to protect the brand exclusivity of the seller from fraudulent people who try to hijack both the seller products and their rankings. These fraudulent people are known as leeches and removal of Amazon leeches is a very important part of Amazon SEO Services India.
Availing the services of these consultants enables the seller to ensure continued presence and good rankings on the Amazon platform; two important contributors to attaining high volume sales on Amazon.