If you run a social media page for any business, if you are a content creator, or just like to casually post stuff once in a while, you might have experienced how hard it is becoming to attract engagement on social media platforms now.
A Statista report shows, there are over 4.76 billion social media users around the world. As a result, you have to compete against millions of other social media users irrespective of the platform you choose to onboard; Facebook, Instagram, Twitter, or any other social media platform.
To tackle this problem a range of top digital marketing agencies started using some leading social media marketing tools. These tools gained popularity due to the impact they created on the quality of social media content.
Common features of social marketing companion tools include in-depth analytics, content optimization, caption generation, and more. Moving forward, in this blog, we will talk about these tools and figure out how using these tools deliver more engagement on your social media posts.
Tools to Optimize Your Social Media Content Strategy
Under this category, we will go through some of the best social media optimization tools that will help you boost the quality of your social media posts. We will introduce you to these tools, discuss their features, and provide you with links where you can access each of these tools.
So, without further ado, let’s begin!
1. Animaker
Videos are dominating social media platforms. TikTok, Instagram, Facebook, and so many other local and international social media platforms are promoting videos. However, apart from a good social media marketing strategy, to promote your videos, you need to optimize their quality standards too.
Animaker is a helpful tool for the same. You can use Animaker to generate animations or edit videos. The customization that Animaker offers is brilliant. It lets you create your characters, auto-lip-sync your characters, modify their expressions, and do much more.
You can even edit 4K videos smoothly on Animaker and add subtitles to them to improve their accessibility. If your strategy is to attract engagement on Instagram, Animaker is the best option to have undoubtedly.
Animaker premium subscriptions are divided into four categories- Pro, Starter, Basic, and Enterprise. The Enterprise package of Animaker is customizable and you can avail it for your company depending on your requirements.
2. Canva
Presentation is super important on social media platforms. And to present your posts in the best possible way, you need the right tools as well. Canva is the best tool to optimize your content for social media platforms.
Canva lets you make image and video collages, edit photos and videos, add texts, prepare PPTs, create PDFs, and much more. You can even choose from a range of fonts, animate them, add effects, and more. The only limitation of using Canva is your imagination.
Canva is loved by individuals looking to create customized greeting cards, enterprises looking forward to creating presentations, and even content creators that want to enhance the quality of their content. You can let your creative juices flow without limitations on Canva.
It won’t be wrong to say that Canva is an all-in-one solution. And you can use its basic features entirely for free. However, if you require premium elements of Canva such as premium icons, background images, etc, you will have to buy them individually or go for the Canva Premium subscription.
Canva has divided its premium plans into two categories; Canva Pro and Canva Team. Canva Pro is for individuals and Canva Team is for 2 or more people. Canva Team’s basic price might increase if 5+ users are using the platform.
3. Hootsuite
To attract the best engagements, you need to have a tool that can guide you through the optimization of your social media strategy. Hootsuite has a great reputation in that segment.
Hootsuite also comes with some amazing social media tools such as an in-built social media scheduler, OwlyWriter AI to generate content, captions, ideas, and more, a bulk post scheduler, an in-built Grammarly spell check tool, etc.
You can also review in-depth social media analytics on Hootsuite to find out some in-depth data on your social media pages. You can review engagement data, historical data, and more.
However, that is not the end of Hootsuite’s features. There is an autoresponder for your social media platforms as well along with a messaging platform. You can also optimize automated tagging so that every time you post something, the process is faster.
Hootsuite pricing plans are divided into four categories- Professional, Team, Business, and Enterprise. Professional is for one user and 10 accounts, Team is for 3 users and 20 accounts, Business is for 5 users and 35 accounts, and Enterprise is customizable and starts with 5 users.
4. BuzzSumo
To stay competitive and trendy on social media platforms, keeping up with the latest trends is super important. Adding BuzzSumo into your social media marketing strategy can ensure that.
The platform comes with amazing features such as an idea generator, trend explorer, keyword analytics, and more. The keyword tool provides you with smart analytics as well which lets you review the monthly search volume of any keyword, the cost per click, trends, and other such insights.
You can also review on BuzzSumo which influencers have shared what content around your preferred keywords. These insights can help you optimize your social media marketing strategies for the best returns.
The Pricing plan of BuzzSumo is divided into four categories – Basic, Content Creation, PR & Comms, Suite, and Enterprise. These plans are segregated based on no. of users, searches, alerts, and more. The cost of these plans falls between $110 per month and $999 per month.
5. Feedly
Our next recommendation has received lots of love from the top digital marketing companies around the world. The social media marketing tool is designed to curate lists of trends. You can type a topic or pick one from its list of topics to track trending articles being published on them.
Feedly delivers information such as which websites are covering these trends, how many articles are getting published weekly, etc. Feedly also has an AI that helps you find more relevant content faster so you can boost your social media presence.
You can use Feedly for free with limited features or you can avail of the Feedly Pro subscription. The Feedly premium subscription is divided into three categories; Pro, Pro+, and Enterprise.
The cost of using Feedly Pro is $6 per month which will be billed annually to users. The Pro+ version costs $8.25 with a discount and the last one, the Feedly Enterprise package is customizable based on requirements.
6. Sprout Social
Loved by organizations like Unicef, Shopify, Subaru, and other 30,000, Sprout Social is a leading social media marketing strategy companion. The platform has a history of delivering 233% ROI. Sprout Social is perfect whether you want to know about social media trends or what your target audience likes.
With Sprout Social, you get a set of tools like analytics, engagement, advocacy, publishing, and listening. These tools use real-time trackers to provide you with in-depth reports that can help optimize your social media strategies.
To test Sprout Social’s features, you can start a free trial as well without needing a credit card. Packages of Social Sprout are divided into four categories as well; Standard, Professional, Advanced, and Entreprise.
Depending on the choice of your package, you pay $249 per month to $499. However, for the Entreprise package, you will get customized rate cards depending on your service requirements.
7. Emplifi
With Emplifi, it is easier to know the impact of your social media strategy in real time. You can figure out if your evolving marketing strategies are working or not even in real-time.
The platform allows you to schedule and publish engaging content on social media platforms of your choice. Emplifi also supports GPT-3 to ensure that the automation offered by this platform is top-notch. Emplifi is also a perfect tool if you are working on projects that require collaboration.
The social media tool by Emplifi comes with a dedicated content feed, in-depth analytics, an automation tool, and more amazing features. To buy the complete social marketing cloud, you can book a demo.
You can also subscribe to Essential Packages depending on your requirements. The package varies based on the number of profiles. The minimum cost of these tools begins from $200 per month and goes up to $480 per month.
Wrapping Up
Well, these were some of the recommendations that have impressed us. Whether you are from the fintech industry or actively involved in building games, the social media marketing strategy discussed above has the potential to help you grow your visibility.
The names Social Sprout, Emplifi, and Hootsuite have a well-known history of delivering amazing ROIs to their users. So, if you are looking forward to building a permanent position on social media platforms and driving amazing ROIs, pick any of the above-mentioned options and optimize your social media strategy for better results.
