As technology advances, the more fast-paced marketing becomes. Here, Larby Amirouche will introduce another marketing strategy that you can consider for your business.
The digital platform continues to emerge and as an entrepreneur, you need to get along or your business will be left out.
Larby Amirouche has been exposed to digital marketing for more than a decade now. He still seeks for new ways to broaden his knowledge and improve his ways for his company’s betterment.
Most probably, you have an online platform, particularly a website, your success and growth is based on how often you’re viewed. It is important that you generate traffic to your website.
There are various ways to make your content visible, however, some ways are just better than the others.
One method that can certainly be beneficial for any online market is Pay-per-View advertising.
What is Pay Per View Marketing?
Also known as PPV, it is an adware that generates a pop-up for your content whenever an internet user visits a particular website.
Every time an advertisement comes up and is (presumably) viewed and downloaded by the user the advertiser pays a fee to the owner of the software that the user has downloaded.
Sounds familiar? This method is often compared to PPC advertising. Obviously, PPC is paid when a user clicks on your content while PPV you pay every time a user views your pop-up advertisement.
PPV is a great tool for brand awareness and exposure to your content. It is designed to direct users to view it and allow people to view your content who may have otherwise never known about it.
One of the most common forms of this is mobile games and apps that intermittently show the user an advertisement.
Who Should Use PPV Marketing?
PPV marketing can be used by both affiliate marketers and direct marketers. However, it is not recommended for all types of products and services.
This limitation of using PPV often relies on your host software. It should match the products or services advertised in some way.
Speaking of networks and host software, here is a list from Larby Amirouche of five PPV networks you can consider using.
Traffic Vance is the largest and most popular network currently out there. It already established a reputation of having a good amount of traffic, helping you get the exposure you need.
However, the audience size here is wider, so the competition and the bid prices are a little higher than the others.
They do require a minimum deposit of $1,000 when you sign up. Despite the amount of cash you have to initially invest, it often ends up being worthwhile.
Most advertisers said that this is an easy-to-use network. Compared to TrafficVance, 50onRed is a solid low-cost network, with a minimum deposit at $500 and prices per view as low as two-tenths of a cent.
They also offer a lot of other marketing products to ensure you can find something that works well for you.
This network is known for its reputation for safety and security. They have tight control over malwares, so you can rest easy about that.
AdOn Network has great offers for a minimum cost. They allow deposits as low as $200.
In addition, they offer you the ability to have not just pop-ups, but also banners and other types of full-screen ads. As a result, you can choose the way you’d like to present your content.
Another easy-to-use network. Media Traffic is popular because if it’s good customer care. If you are a newbie and haven’t done a whole lot of online advertising or marketing before, this may be a good option.
Direct CPV is popular because it provides advertisers with a good return on the money they spend.
Direct CPV allows URLs and keywords to be targeted and has been found to be very successful. This gives you higher chances at converting views into actual sales.
Benefits of PPV Marketing
Similar to other marketing strategies, PPV has its advantages. Here are a few of the benefits you can reap when you created the right PPV marketing strategy.
- Cost Effectiveness. The extra costs and downpayments with PPV marketing are often offset by the widely increased exposure you get. Compared to PPC, it has a much higher conversion rate of views to sales making this method cheaper.
- Increased Exposure. The pop-up feature makes a huge difference. It allows you to reach a much wider audience. So as long as you create your ad to be as effective as possible, awareness of your content will spread farther and faster.
- Easy to Target. PPV marketing has the capability of allowing you to be associated with specific keywords and URLs. You can present it to exactly the right Internet users to boost its effectiveness.
Making Your PPV Ads Count
After knowing almost everything about PPV, here are ways on how you can make your ads count.
- Do not Break the User’s Experience
PPV ads run the risk of feeling interruptive, even intrusive. So your ads should feel like it is part of the content they chose to download or an extension of it.
- Keep Text to a Minimum
Limit your text because there is a high chance that your audience is not in the mood for long content.
- Have a Consistent Landing Page
- Remember your Funnel
Provide an easy and sensible path from the ad to the point of purchase, or other desired behavior to which you want users to commit.
Larby Amirouche believes that if you’re already familiar with PPC, you’ll easily adapt to PPV marketing.
Based on the experience of Larby Amirouche using Pay-per-view networks, it can be a very exciting and profitable medium to expand your business.
However, you must remember that each network is very different so you need to carefully test.