Just like mobile phones killed the traditional landlines, flash drives are doing the same thing to conventional storage devices. Gone are the days when you required those ugly looking floppy and zip disks to store your data. And, talking about the data transfer rate, using the conventional storage devices meant spending your valuable time looking at the system until the data transfer would take place.
But, now to the rescue of individuals as well as global firms, Bulk Flash Drives have come in the market that offers convenient and secure data storage.
But, many people often ask the question that when you have cloud technology available, why to go for portable storage devices. The answer is simple; USB drives are extremely simple and work effectively alongside cloud technology. As 2019 comes to an end, and a new year starts with a new beginning, more and more firms are combining their cloud venture with the use of USB drives.
Apart from the tech advantages of the cute little portable devices, USB drives have become a significant part of the firm’s marketing strategy. USB memory drives provide a powerful and effective way of shaking up any promotion. At present promotional flash drives are replacing traditional TV ads for creating brand awareness for both small as well as large scale firms.
So, if you think USB drives are popular only because of their tech abilities, this guide on the uses of promotional USB flash drives will change your opinion.
Fun Facts about the USB Flash Drives
Before we drive into the conclusion that the USB drives are perfect promotional items for the business firms, let’s look at some of the interesting facts about the tech companions.
- A form of rugged technology: One of the most significant drawbacks of tech gadgets is that they breakdown easily. But, with the tech inventions, few gadgets have been introduced that can survive repeated falls and exposure to viruses and malware. And, USB drives, definitely fits in that list. Don’t get confused with the name of USB drives, they don’t have any moving part and hence are not susceptible to frequent breakdowns. They are more durable than other similar tech products.
- Always protect your data: USB Flash Drives offer a secure way of storing confidential data. They add one more layer of security to your data, thus preventing them from outside threats like hackers. They also come with password protection and hardware encryption that is essential for protecting sensitive information.
- Make applications portable: If you want to make your favorite software application portable, USB drives are what you need. With the USB drives, you no longer have to carry your laptop everywhere you go to use your favorite app.
Reasons promotional flash drives are taking the business world by storm
- Out of the ordinary promotional item: As customers have become smarter and tech-savvy, firms no longer can rely on conventional promotional methods to attract customers. We are not saying that TV ads or print ads are not effective, but to beat the competition, you have to look for the best way to create brand awareness. You need to spend extra effort to stand out in the crowd. This is where the custom USB drives come to the rescue of firms. They are out of the box promotional items that allow firms to create a long-lasting impression over the customers.
- Customizable: Personalization is the key to creating loyalty among customers. By creating a personal connection, you will be able to take your brand to the zenith. And, USB flash drives work well with the customization. You can easily add your logo, slogan, and brand name on the USB drive and hand it over to your customers at trade shows or conventions. You can also match the color of the USB with the external packing to make it more attractive. You can also customize the shape and size of USB drive according to the needs of customers.
- Use it for offering software trials: IT firms can use the promotional USB drives for offering software trials to their clients. In this way, firms can not only promote their brand but create awareness about their new software product. Since customers will use the promotional product frequently, creating awareness about the new product will become easier than ever. Also, by adding lock feature in the USB drives, firms can ensure that software stays in the USB drives irrespective of whether it undergoes formatting.
- Offer excellent brand power: Brand power is vital for creating a measurable difference between consumers who know about your brand or being a name they heard only once. Custom USB drive remains with the customers for a long duration and hence acts as a constant reminder of firms’ products and services. They play and an essential role in creating an association between the promotional product and brand.
- Use for creating social media awareness: At present, if your business is not socially active, it will lose a huge base of customers. Social media platforms offer a unique platform for attracting customers of all age groups. Now coming to the role of USB drives in creating social awareness. Firms can create social media events where they can hand out USB flash drives containing unique content that customers will love to read.
- Great Follow up Items: It’s challenging to judge the effectiveness of passing out pens and other conventional promotional items to customers. But, with the promotional USB drives, you can remind customers about your brand and new products by including promotional material in the storage device. In this way, firms can constantly interact with their customers.
By, now you will clear of the importance of using USB drives for your brand promotion. To make your marketing strategy more useful, you can purchase Bulk Flash Drives to attract the potential audience without going haywire with your budget. So, the next time you plan your marketing strategy, do include USB drives in it.