It’s been over a half year that everybody is experiencing such uneasiness that nobody at any point anticipated. It isn’t just around one individual, one business, one state, or one nation; it is about the entire world and how everything has come to a halt.
There is such a significant amount of torment inside the individuals in every aspect – physical, emotional, mental, and primarily, financial. The Pandemic has severely impacted businesses, people are losing their jobs, they are experiencing salary cuts, and the entire world economy has been turned upside down. The sources of income for many around the world are straight-up drying down.
The most significant effect pandemic has on small businesses and startups. Pandemic influenced them so hard that there is no degree to develop and take the company on more meaningful levels.
All the marketing plans, strategies, and investments they had been in vain, bringing them down to the initial levels of struggling to sustain.
However, there is still hope. As the digital world continues to advance on a rapid scale, digital marketing plays a vital role in ascertaining the future of many small and large scale businesses.
Digital marketing is giving organizations chances to come back again, onshore, and preparing them to enter the ocean of large extension that they never at any point anticipated.
Now, many will argue that digital marketing demands a certain level of paid investment. True. While this is undoubtedly the case, there are other organic mediums that the companies can use, which does not cost anything apart from the consulting fee – Search Engine Optimization or SEO.
How Can SEO Help Your Struggling Business?
In this article, we will discuss how SEO is paving the way for many small and medium businesses through these difficult times with ease.
Here is everything we will cover –
- People still search!
- Long term traffic
- Enhanced user experience
- Branding and consideration
- Local to global reach!
People still search!
According to a survey, 53% of all traffic to sites originates directly from organic searches. If we look at the entire search engine performance strictly, 83% of search traffic is organic, and 17% originates from paid ads on search engines. Many businesses have paused their paid search campaigns temporarily as an after-effect of COVID-19 Pandemic. This is the opportunity to reevaluate how your paid methodology underpins organic, how you might drive more traffic to your most relevant content pieces, providing apt solutions for your customers’ needs, and feeding their demand for consuming more media as they stay cooped in their houses.
2. Long term traffic
Yes, SEO may be time taking and you might need a lot of patience for SEO to work in your favor, but once it does, the earned search rankings can go on for years. The content you make, advance, and distribute today will serve your reputation later on and can be refreshed to reflect developing business objectives – all this. At the same time, the economy slowly and gradually recovers. In like manner, you have an open door presently to survey your top-performing content, refreshing and streamlining for the current conditions.
3. Enhanced user experience
Applying SEO best practices as you streamline your site and content for the new client venture has the extra advantages of improving UX. Your website turns out to be better sorted out and more straightforward to explore as you appropriately increase, structure, tag, and in any case, improve content. Assess your site today from a client’s point of view, and see if there is any chance to enhance the navigation or user accessibility. This is an ideal opportunity to optimize picture alt text, disavowing wrong links, adding relevant calls to action, and so on.
4. Branding and consideration
Even if they are not buying, they are still searching! Today, almost every customer conducts an organic search—it’s frequently the earliest reference point of the exploration procedure; however, they will time and again do an organic search throughout the buyers’ funnel. This is especially valid for long deals cycles. Remember that the current uncertainties are shaping the behavior of many customers and businesses right now. As COVID-19 hinders their activities, your clients might be closely monitoring the potential solutions, watching tutorials and videos, reading testimonials and reviews, and that’s only the tip of the iceberg.
5. Local to global reach!
Regardless of whether you’re a nearby retail location or a worldwide establishment, your clients are utilizing search at present. Ask yourself – are you positioned well in the hunt right now? Based on the situation and resources available on a local level, this could be an incredible time for nearby partners to put resources into improving the existing content pieces for their particular city or area. Now is the time to produce thought leadership content which can be promoted worldwide.
If you never had the opportunity or assets to deal with content translations previously, this could be a decent and ideal opportunity to improve content for your Spanish, French, German or other clients. This could be an extraordinary open door for organizations with worldwide tasks hoping to keep their workforce utilized and profitable during such a stoppage. Guided by Top SEO Company and professional experts, you can produce, distribute, and promote hyper-local content.
While we don’t have the foggiest idea when this Pandemic will end, it will definitely end someday—or at least the situations will be under control somehow. In any case, the enduring effect Coronavirus will have on customer conduct is not yet clear. As the circumstance changes, SEO remains our best strategy for comprehension and reacting to our clients’ needs now and later on.
DigitalOye is the best SEO Agency based in Delhi, NCR that offers a plethora of digital marketing services and consultancy, including guidance on how to employ the best SEO services to your business.