Search engine optimization (SEO) is the method of improving the quality and quantity of website traffic by enhancing its visibility. In addition to keywords, you can also search images, videos, news related to different industries, and other statistics. According to Alan Safahi Orinda CA startup founder and advisor, every entrepreneur should adopt an SEO strategy to popularize the brand of their product regardless of the stage of the company, industry or target audience.
Below are a few simple tips:
– The image of the brand of your product should be appealing and must have the capacity to allure customers.
– The content about your brand should be of good quality and has relevance. The reason is the thing that shows off sells well.
– Your website must be accessible easily to the customers.
– All the designs of the product should mesmerize the targeted audience.
-Your product must have credibility.
Alan Safahi specifically mentions Millennials as the target audience most targeted by SEO techniques as this age group does most of their shopping online on their smartphones, although these SEO enhancements can apply across multiple generations and target audiences.
Thanks to improvements in smartphones and streaming technologies, one could purchase anything online these days with the help of search engines.
(Insert statistics here about phone shopping and search engine usage and cite source)
The customer just needs an appealing presentation to select a particular product.
There is strong brand recognition and loyalty online manufacturers and retailers need to optimize content marketing and brand image to create brand awareness, earn the customer’s trust and sustain their loyalty.
According to Alan Safahi, The marketing strategy to sell the product is termed as inbound methodology. More than seventy-five percent of customer use the inbound methodology for shopping online (need source)
The inbound methodology enables you to build a stronger awareness of your brand among the targeted audience. There are four major steps of inbound methodology that collaborate with search optimization engines (SEO). Those are as follows:
1) Attract: The content of your website should be such that it becomes people’s first choice to visit it again and again.
2) Convert: In this phase, convince the people to subscribe to the various products exhibited on your website who are regular visitors to the site.
3) Close: Give attractive offers in this phase so that the customers are forced to buy your product.
4) Delight: You and your customers should feel happy in both selling and using the product, respectively. It is essential to have the best SEO marketing strategy to popularize what you are selling.
With small investments in SEO technologies, companies not only benefit from more exposure for their brand, but they help build brand awareness, loyalty and trust.