If you’re a planner who wants to create an immersive event experience, read on. You’ll learn about five key ways that immersive events provide an engaging and transformative experience for participants.
The Hybrid Experience
Hybrid events are a combination of virtual and in-person experiences. They can be live, webcast events that allow attendees to attend remotely or they can be hybrid events that take place in both physical and digital spaces.
Hybrid events are designed to provide an immersive experience for participants by combining multiple sensory elements at once–visuals, sounds, and smells–and allowing them to interact with each other in real time through technology or face-to-face interactions when possible (i.e. if you have a conference with breakout sessions).
In addition to being more engaging than either virtual or face-to-face alone, because they combine elements from both formats into one cohesive whole, hybrid experiences also tend to cost less than traditional conferences because they don’t require expensive travel expenses for attendees who would otherwise have traveled overseas just for their session presentations alone!
How Do Events Create an Immersive Experience?
To create an immersive experience, events must provide a sense of presence. They must also allow participants to experience things in new ways, through multiple venues and community engagement.
Immersive Experiences Are Presentational: Events that offer a sense of being present are able to transport attendees into another time and place through storylines, props, or design elements (like lighting). For example, at an event for the New York Botanical Garden’s annual Orchid Show & Sale last year called “Orchids Under the Stars,” guests were ushered into the garden after dark so that they could look at orchids under black lights while listening to music from the 1940s on headsets provided by the event planners.
The experience was designed to transport attendees back in time and make them feel like they were entering another world. The event’s hashtag, #OrchidsUnderTheStars, became a trending topic on Twitter that night because people loved the idea of being transported into another time and place. It also helped the garden reach new audiences by gaining exposure to those who weren’t familiar with its offerings.
1. Provide a Virtual Reality (VR) or Augmented Reality (AR) Experience
VR is a computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as a helmet with a screen inside or gloves fitted with sensors. In other words, it’s like the real world but better!
You can manipulate objects and interact with people who aren’t actually there. In fact, you may even forget that they aren’t there! This technology has been used for years in video games and movies. Still, it has recently become more accessible to everyday consumers through products such as Oculus Rift headsets and Google Glasses – both available at Best Buy stores across North America today!
2. Offer Multiple Venues to Attend Your Event
When choosing a venue, consider the experience you want to create for your attendees. Some venues are more immersive than others, so it’s important to choose the right one for your event
- Venues with high ceilings and large windows allow for natural light and fresh air (both of which can help improve mood). These types of spaces also tend to have more open floor plans that encourage interaction between guests.
- Venues with low ceilings and small windows often feel stuffy or closed-in due to lack of ventilation–and this feeling may carry over into their events as well–so make sure there are plenty of ways for people to get fresh air during breaks!
3. Create Community Engagement Activities
Community engagement activities are a great way to engage with your audience and get them involved in your event. They can also be used to promote your brand and make people feel like they’re part of something bigger than themselves.
Here are some examples:
- Create an Instagram hashtag that makes sense for the topic of your event. For example, if you’re hosting a conference on social media marketing strategies, consider using #SocialMediaMarketingConference2023 or another similar variation that will help attendees easily find posts related to the topic while also helping them find each other online after the conference concludes (and maybe even before it starts!). This will create buzz around what’s happening at the event while also giving attendees something fun-and-easy-to-remember so they don’t forget about all those great conversations they had during breaks or lunchtime!
- Hold contests throughout each day where participants can win prizes based on how active their profiles were during those times; this could include posting photos from events taking place outside normal hours like parties held late into Friday night after dinner hours have ended.”
4. Offer Experiential Marketing Opportunities for Sponsors and Partners
The best way to keep sponsors and partners engaged is by offering them an experiential marketing opportunity. Experiential marketing has been around for decades, but it has become increasingly popular in recent years.
To help you get started on your own immersive hybrid event experience, we’ve broken down the four main types of experiential marketing opportunities into three categories:
- Interactive – where the audience has some level of interaction with the brand or product being marketed (i.e., a photo booth)
- Shared – where two or more people experience something together in real-time (i.e., group yoga class)
- Virtual – when you give attendees an opportunity to interact with a brand after they leave your event space
5. Use a Professional Hybrid Event Platform
A hybrid event platform is a software solution that combines the functionality of a traditional website with an online registration system. It can also be used to build an online community, create landing pages and generate leads.
Hybrid event platforms like Eventtia have many benefits for planners: they’re easy to use, affordable, and reliable; they allow you to create engaging experiences for attendees before and during your events; they offer features such as live streaming or social media integration; they provide detailed analytics about visitor behavior on your website so that you can measure ROI from each campaign or initiative (if applicable).
Immersive Events Allow Participants to Get Active and Feel a Sense of Connection
An event that is really immersive allows participants to get active, feel a sense of connection, and see things in new ways. This can be achieved through physical experiences, virtual experiences, and short or long-term events. A good example of an immersive hybrid event is one where you create an experience with both physical and virtual components that are designed to engage your audience on multiple levels.
We hope these tips have given you an idea of how to create an immersive event experience and make it a reality for your next event.