How to Determine the Value of a Sponsorship?

Sponsorship The process of finding a new event or venue sponsors can feel daunting until you know exactly what you are looking for and what you are able to offer in return, the process might seem overwhelming. Explore your event...

Presentation or Content: What is more important?

Edan Gelt A communications proessional for more than two decades, Edan Gelt has often debated with colleagues and clients about which is more important, presentation or content. This argument has covered everything from RFPs and presentations to complete campaigns and...

Communications Directors/Strategists:“What is your Role?”

Communications I remember the first time I told a friend I was going to school to become a “communications specialist” (over 20 years ago). I was asking if I was going to “hand out flyers”. Yep, that’s me; I’m the...