Instagram is the Indian social media king where influencer personalities are household names in every home with millions of followers. Indian influencers not just won over domestic fans but also made themselves heard and seen globally by 2025. From Bollywood icons to sporting legends and YouTube stars, these are the most popular 10 Indian Instagram influencers who have the biggest following in 2025.
1. Virat Kohli – 274 Million+ Followers
Former captain of the Indian cricket team and sports icon, Virat Kohli, reigns as India’s undisputed Instagram king. He tops the charts as the most followed Indian on the network with over 272 million followers as of 2025.
On Instagram, he posts fitness-motivating pictures, brand endorsement,s cricket updates and some adorable moments of his family with his wife Anushka Sharma, daughter Vamika and son Akaay. His appeal is generational, bridging gaps between young and old, which makes him a valuable asset as an influencer for companies like Puma, Audi and MRF.
2. Narendra Modi – 96.2 Million+ Followers
One of the world’s most popular political leaders, Indian Prime Minister Narendra Modi, is a non-traditional influencer who has over 115 million followers on Instagram. He interweaves formal declarations, national issues, international diplomacy, and cultural nostalgia.
Being online enables him to connect directly with India’s youth and global Indian diaspora, making him one of the most shielded individuals in the influencer economy.
3. Shraddha Kapoor – 93.8 Million+ Followers
Known for her vibrant personality, singing, and acting talent, Shraddha Kapoor is very popular all over India. With a following of over 160 million, she has managed to create a loyal following for herself with her organic posts, casual demeanour, and the occasional singing video.
Her constant collaborations with high-end brands and frequent connection with her follower base have put her into the high-end influencer category.
4. Priyanka Chopra – 92.3 Million+ Followers
Global sensation Priyanka Chopra Jonas is a force of talent and fame. The sole member of her Indian contemporaries to have made it big in Hollywood, Priyanka uses her stage to sell her films, fashion, philanthropy, and life with musician Nick Jonas.
She has more than 170 million followers in 2025, placing her among the top Indian actresses and global leaders on Instagram.
5. Alia Bhatt – 86.3 Million+ Followers
Alia Bhatt’s 2025 is a golden era, both in her professional and personal life. With her critically acclaimed performances and adventures into motherhood, Alia keeps her fans on the edge of their seats.
She has over 150 million followers on Instagram on whom she posts updates regarding her career in acting, endorsements for brands, skin care routine, and life with actor-husband Ranbir Kapoor and son.
6. Deepika Padukone – 80 Million+ Followers
Actress and mental health activist Deepika Padukone remains a trendsetter. After her contribution to cinema, life happiness, and mental well-being through her foundation, LiveLoveLaugh, her feed has more than 120 million followers.
As an international fashion icon and luxury brand ambassador (for instance, Louis Vuitton and Cartier) in 2025, she remains in the limelight both in India and around the world.
7. Neha Kakkar – 78 Million+ Followers
Singing sensation and regular chart-topper, Neha Kakkar, has built an empire out of her music and marketability. She has acquired over 130 million fans on Instagram by 2025.
Neha continues to post news of her song launches, fashion photo shoots, behind-the-scenes music recording, and selfies with her husband Rohanpreet Singh. Her effervescent personality and no-nonsense relationship with the common folk keep her in the limelight.
8. Jannat Zubair – 50.1 Million+ Followers
Having started with TV and subsequently becoming popular due to TikTok and Reels, Jannat Zubair has become an overnight Gen Z star. She has gained 100 million followers by 2025 due to her fashion-focused content, lifestyle vlogs, and work with other top influencers and brands.
Her following includes mostly young adults and teenagers, and therefore, she is a key face for fashion, beauty, and technology brands.
9. Rashmika Mandanna – 46.2 Million+ Followers
The “National Crush of India,” Rashmika Mandanna, made the smooth switch from South Indian cinema to pan-Indian fame. With nearly 95 million followers, she is among the fastest-rising influencers.
Rashmika posts everything from fitness tips to movie news and skincare routines, drawing fans from all borders and languages.
10. Sidharth Malhotra – 31.9 Million+ Followers
Sidharth Malhotra, having achieved enormous popularity and box office success, is now one of India’s biggest male celebrities on Instagram. In 2025, he reaches 90 million followers with a combination of fashion updates, love reels together with his wife Kiara Advani, and gym routines.
His steady progress on social media is a sign of his increased popularity with young urban residents and metro audiences.
Why These Influencers Are So Popular
These influencers are remarkable in that they have authentic engagement, consistency, and variety in their content. Some of the best traits that make them popular are:
- Pan-India and global popularity
- Collaborations with high-end brands
- Personal and professional honesty
- Availability on more than one platform (YouTube, Twitter, etc.)
- Quality reels, stories, and IGTV content
Final Thoughts
India’s influencer landscape on Instagram in 2025 is a talent pool and source of creativity. Whether the cricketers, artists, and actors or the digital stars and influencers, these influencers are changing the way celebrities connect with the public. Not only do they set trends, but they also drive online conversations about fashion, health, fitness, entertainment, and even politics.
As Instagram continues to evolve, these top influencers are expected to dominate even more, leading the charge for brand collaborations, social impact, and global representation. If you’re looking to get inspired or collaborate with Indian influencers, these top 10 names are your best bet!
