Brand awareness is a crucial component for the success of industries vending their products or services to customers. In fact, it achieves numerous goals for businesses seeking to upsurge sales in the niche. Brand awareness campaign must be flexible enough to cultivate the business says Raef Lawson.
Focusing on branding efforts businesses can create a large competitive advantage. Furthermore, a positive brand awareness increases the profit and build a long-term relationship with customers.
Let’s take a look at ways for growing your brand awareness:
• Remarkable Guest Content:
Guest posting is a powerful way to get your name known in the industry. You should deliver great content to share on other blogs in order to get your brand known. There is a need for high-quality guest publishing stuff. Create striking and valuable content in order to make a lasting impression.
• Social Media Contests:
It is also advisable to run a contest on social media where contestants submit photo or videos and individuals voting for their favourites. Contestants will share the link with family and friends in order to get more votes and this will build brand awareness as a result.
It is another best way to display marketing data and statistics says Raef Lawson. Actually, Infographics get shares far and extensive. Hence, it is a great tool for building a brand.
• Referral Programs:
Customers will spread the word about your particular product or service when they find it good. Dropbox is a good example how referral programs can growth hack a business. It offers existing consumers 500 MB of additional storage space for every individual they refer.
Every individual love free stuff. You can put your brand name on pens, Frisbees etc. and give away these items at local festivals.
• Local Partnerships:
Involvement with the local partner is a great way to build brand awareness. According to Raef Lawson, you can sponsor local sports team and can also donate to charity events. Having your business plastered around different festivals and events will be great for your brand.
The above tips have given by Raef Lawson is Chief Marketing Officer at Greene Media Lab, with accountability for advertising programs, brand supervision, and company sponsorship. Before this, Raef uses to work in strategic corporate enlargement and economics at lots of corporations.
He is the author of numerous books and over 70 articles in the areas of sustainability, international cost management practices, corporate ethics, activity-based costing, and cost or performance supervision systems in journals.
If you want to know more about Raef, then you can also check his Twitter profile. Raef Lawson has 430 followers on his Twitter profile. Furthermore, you can also discover more about him on IFAC. IFAC is a universal organization for the accountancy professionals who are enthusiastic to serve the public interest. And for the professionals who want to contribute to the development of robust global economies.