Building a website is not a small task- you need time and money. It doesn’t matter if you are building a website for the first time or optimizing for the existing one. Since the world is going through technical changes you need to have an online presence. For that reason, you need to have a website to represent your business. Even the oldest companies want to develop a website. Now they want to have an online presence and be on top of the mind of their audience.
A website can help you capture potential customers and enhance sales. Wondering how? If you invest in your SEO (search engine optimization), you can generate sales through your website. Since building a website is like getting a big exposure for your business and brand. You need to think about a good name for your website. Once you decide the name then search for an available domain name and registered that name.
After the registration, you need to host your website. But not all companies are reliable and trustworthy. My advice would be, don’t take any free or trial service because those are not safe. It will save your money in the short term but in the long run, it will cost you much higher.
If you thinking about how you are going to develop a website for your small business. Then you need to choose the best Website developer agency or freelance in town. But, somehow the best is taking too much money and as a small business owner you don’t have a lot of money, right?
Things you should be checking before selecting a Web development company
1. Client’s portfolio
Look into their previous client’s portfolio. Every website development company has some small or big existing and previous clients. So, check their portfolio and the previous project is a must. Before confirming them you should check their portfolio and take the decision.
2. Experience and expertise
Website development service requires knowledge about the technical aspect. Does the firm has enough qualified developers? Go through their employee’s developers experience and expertise.
3. Check testimonials or case studies
Testimonials or case studies are a good source of checking their work. Sometimes these testimonials or case studies may be biased but somehow you will get an idea. Apart from testimonials, case studies show a better idea of what to expect from the company.
4. Costing issue
As a small business owner, it is normal to have a limited budget. But to get something better for your business you have to spend a generic amount of money. Each company has some different types of billing policy. Some may ask for a full advance or some may ask for half advance.
5. Company Selection
After analyzing all the proposals and comparing their services. Based on their skillset, past experience, and expertise take the final decision. Don’t just select the company based on their compatibility! Check how they treat you or your project.
Pro tips for Website design for Small business
1. Mobile-friendly Website design for Small business is a must. Because two-thirds of the website use are from mobile usage.
2. On a daily average, 2.9 billion Google searches are being occurred.
3. Video contents are more engaging than a static image. So try to include video contents on your product/service.
4. A contact page is a must. This page includes a phone number, office address, and Email address.
5. A slow website is a big no-no for your business. Website loading speed should not be more than 3 seconds.