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By MARC BERNIER 2,279 views

WhatsApp Economy will Drive Innovation in Africa

No one has ever thought a simple chatting mobile application will change African business circles. All of us know what WhatsApp is, an immediate messaging platform where we can share media. The simple design and low internet bandwidth usage have proven to be an asset for African businesspersons says, Jean-Claude Bastos de Morais.

Actually, WhatsApp is different from other social media platforms such as Facebook that offer different features for businesses and startups. However, Jean Claude – the founder of Quantum Global Group welcome this transformation through Twitter. According to professional, WhatsApp can be a great addition to the startup businesses in Angola. In reality, it is a platform that acts as startup incubator all across the continent.

This instant messaging application makes conversation inexpensive for the general populace of the African states. Furthermore, WhatsApp permits calls as well as text messages on low data expenses. That’s why it took over traditional SMS and voice calls. In fact, Zimbabwe record WhatsApp to take up nearly half of its internet traffic.

WhatsApp for Businesses

The success of WhatsApp in Africa charms the startups and businesses all across the continent emphasis Jean-Claude Bastos de Morais Forbes. It allows individuals to reach millions of people instantly. Because of this feature, most of the businesses especially startups integrates this instant messaging app into their workflow.

A report says, more than 80% of industries in India and Brazil are using WhatsApp. Businesses use this smartphone app to take orders, keep customers informed about new products, and receive the response to make their services better. Observing these changes, WhatsApp business app has been decided to launch.

This business app will improve the corporate experience for both customers as well as industries. WhatsApp business app and enterprise solution will offer different functionality according to Jean-Claude Bastos de Morais. Individuals can create a profile that provides customers email, address, website and concise explanation of services they offer. Plus, this business app offers features in order to manage consumer chats like away messages when industries are not able to reply at the moment.

How WhatsApp Business App Help Startups

The entrepreneurs can interact with clients effortlessly by using messaging tools in order to automate, sort and rapidly respond to queries. Along with this, businesses can create greeting messages in order to introduce consumers to their services.

Individuals can review messaging statics in the app like how many messages have been successfully sent, delivered and read. The access to the important statistics helps entrepreneurs in creating business strategies. Moreover, corporate accounts will be listed on WhatsApp Business when the registered number matches the industry number. Jean-Claude Bastos de Morais LinkedIn states how beneficial WhatsApp business app to drive innovation in Africa is.

The advantage of this application is that consumers do not need to install the new app. This is because the conventional message app can receive messages from WhatsApp and give full control over them. Furthermore, if the business accounts cause any problem, they can be blocked and reported as spam.

WhatsApp Business has already gained more than 500,000 users. The number of users is progressively increasing at its facilities are now available in Nigeria, South Africa, and Kenya.

Jean-Claude Bastos de Morais – Innovation is the Key to Africa’s Economic Development

African Entrepreneurs Pushing for Business Transformation

This is a great move that WhatsApp is going all in for small industries. Even Africa’s large businesses are also jumping to WhatsApp business app for digital corporate outreach. Most of the entrepreneurs including Gina Din, Jean-Claude Bastos de Morais, and Maavi Norman are pushing novelty to renovate the corporate ecosystem in Africa. The ease of use of this business app help in bringing the transformation.

Social networking sites like Facebook’s forte is marketing and Twitter prompt feedback. Because both of these platforms are less lucrative in the market, WhatsApp’s occurrence has flourished in many business models. However, it needs to ponder introducing swift recompense portals and sponsorship of messages/posts that helps industries find prospective customers.

WhatsApp Has Improved Communication in Many African Countries

The use of this business app in Africa improves the startup and corporate performances. Also, this innovation has great messaging tool for immediate replies to commonly asked business questions. Individuals can navigate Jean-Claude Bastos de Morais LinkedIn profile to know what he says about the use of this app.

the small scale as well as large scale businesses in the continent using this app. This transformation will help businesspersons to accomplish digital corporate outreach plan. Moreover, this business app challenges social media platform like Facebook and Twitter when it comes to industry model. And also speed up the chances of finding customers than ever.

Businesses can use this platform for marketing and promote their business. Entrepreneurs can send audio files, short videos of their products to customers all across the world. Jean Claude Bastos de Morais Forbes describes that WhatsApp is a great tool for customer support because of its broader reach.

Small business owners in Africa are utilizing WhatsApp for internal staff conversation as well as management. Creating a group of all employees entrepreneurs need to contact at once, this will save time, money and resources. The facility of connecting with the entire team at the same time boosts the achievement in areas like conversion and following reliable leads.

Wrapping Up

WhatsApp helps small businesses to connect with their consumers says Jean-Claude Bastos de Morais. Many African are building new industries using WhatsApp as a platform. Furthermore, some people using this business app to grow their corporate in a cost-effective manner.

Marc Bernier

Marc Bernier is a writer and editor. He writes for Blogging Wizard, All Perfect Stories and more. In his free time, he loves listening to music and getting his hands dirty with craft papers.

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