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home flipping - William Bronchick

William Bronchick`s Art of Flipping Houses | Yield Higher Returns

Since the first decades of the 2000s, house flipping has become the day trading in real estate market. Look around, you will find a plenty of books, media articles and even reality shows that have tapped flipping as a lucrative stride for real estate traders. Uncertainty, flipping is hot – due to umpteen number of ways to do it.Why not take a look at some flipping methods? Here is a quick list of ways from William Bronchick to flip a property for profit.

Property Flipping

Let`s initiate the process with the most common form. The process involves buying a fixer-upper, revamping it and vending it on the “retail” market to a person who will live in the property. Being the most popular methods, it ensures the capital gains on your investment – significantly higher. This technique is tried and true technique that works well. According to William Bronchick, a financial gain in the range of $15 – $50k can be yielded in one deal, depending on your market and how good you are at finding bargains.

The deal ends up failing when the fix and flips is either paying too much or involve underestimate repairs. It is necessary to be conservative about the fix-up costs and the total time required to resell a property. Also, involved the cost associated with a real estate agent for selling a property.

Refinance & Lease

Selling your fixer-upper for terms is significantly a supreme option than selling them for all cash. Because you can refinance the property at its new appraised value, as soon as you complete the rehab. Otherwise, you have little or no money at the end of the deal.

Lease the property and add a sideline of buying. Rent payments from your tenant/buyer aid you to cover your mortgage payment (if not, consider an interest-only or adjustable rate loan that is fixed for 3 years). Fortunately, if your tenant makes a decision to purchase, you reap a larger profit, since you don’t have to pay a broker’s fee.

Light Fixer Upper

In order to capture a little passive income in the real estate market, consider selling the property “as is” as a light fixer upper. Sometimes when the local real estate market is hot, you can sell the property in poor condition just a little below market – especially the case with houses in “transitioning” neighborhoods. Make sure you acquire the property sufficiently cheap enough in order to promptly sell it below market and yield profit.


Instead of buying, simply wholesale the property to another investor. William Bronchick advised to choose a Junker property under contract and assign your contract wholesale to someone else who will pay you a few grand for the flip.


In a hot real estate market, prices are expected to be a rise to 2% per month, according to William Bronchick. If you make the move, you can put a contract on a pre-construction house or condominium, then flip it to someone else when the development is complete.

Of course, the opposite is also true – you could end up losing money if the local economy tanks. Even you end up with a worthless condo that you can’t sell for more than you paid. Use this approach very carefully.

Illegal Flipping

With the booming real estate market, the impostors have introduced an illegal flipping scheme. The scheme works as follows: unscrupulous investors buy cheap, run-down properties in mostly low-income neighborhoods. Shoddy renovations are made to the properties, then sold to unsophisticated buyers at inflated prices.

Sometimes, the investor, appraiser and mortgage broker conspire by submitting fraudulent loan documents and a bogus appraisal. Eventually, it affects a buyer that paid too much for a house and cannot afford the loan. However, the federal government has started insuring these loans. The government authorities have investigated this practice and arrested many of the parties involved. As a result, the public perceives is flipping to be illegal.

“Flipping” – as William Bronchick described in the beginning of this article – is NOT illegal. Loan fraud in the method is, however illegal – so don’t confuse the two. The above six ways to flip a property are very legal, very ethical and very profitable!

William Bronchick

William Bronchick is a nationally-known attorney, author, and speaker. Mr. Bronchick has been practicing law since 1991, having been involved in over 3,000 real estate and business transactions. He has authored several real estate and business books, including, “Flipping Properties“, which was named one of the ten best real estate books of the year by Tribune Media (owner of the Chicago Tribune and hundreds of newspapers across the Country